Jiggle: (Re)Shaping American Women

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Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

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Editorial Reviews

Roger Lancaster
Scholarly, yet accessible, this book traverses key questions about the media, advertising, and fashion. It calls upon us to rethink gender, agency, and embodiment in terms of dressing, shaping, moving, gesturing, and posturing, while never losing sight of how cultural scripts writ large — media representations of women’s ideal bodies — shape lived experiences. Part ethnography, part history, and part cultural criticism, Jiggle is more than the sum of its parts: It represents interdisciplinary cultural studies at its best.
November 2008 CHOICE
The book raises consciousness regarding the underlying forces affecting women's selections....Recommended.
Leslie Heywood
Like its title,Jiggle is a timely and provocative look at the fascination with women's bodies in consumer culture—constructing them, shaping them, making them smaller, or stronger. The focus on foundation garments makes this book unique. With a strong historical base and current ethnographic research,Jiggle is a page-turning read that will make you think.
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Product Details

  • ISBN-13: 9780739112984
  • Publisher: Lexington Books
  • Publication date: 12/1/2007
  • Pages: 218
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.63 (d)

Meet the Author

Wendy Burns-Ardolino is assistant professor and coordinator of integrative studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.

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Table of Contents

Chapter 1 Introduction Chapter 2 Chapter 1. Not Your Grandma's Girdles Chapter 3 Chapter 2. Dress Codes: Foundationwear Required Chapter 4 Chapter 3. Boomers and X-ers: Mothers and Daughters Chapter 5 Chapter 4. The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising Chapter 6 Chapter 5. Under Cover Agency? Chapter 7 Chapter 6. Minding Our Bodies: Displacing the Foundations of Femininity Chapter 8 Chapter 7. Conclusions, and Some Afterthoughts Chapter 9 Appendix A. Telephone Survey Data Coded Variables & Frequencies Chapter 10 Appendix B. Maidenform Foundation Garments Survey 1959 Chapter 11 Appendix C. Maidenform "I dremaed" Advertisements

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