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What it takes to win, big, now! Jim Champy brings together breakthrough approaches to strategy, marketing, and execution!
Jim Champy revolutionized business with Reengineering the Corporation. Now, in these three concise, fast-paced books, he’s done it again — revealing today’s most innovative strategies for breakthrough business success. Deliver!: How to Be Fast, Flawless, and Frugal shows how to leverage the rich treasure of potential competitive advantage hidden in your operations. Through five case studies, he presents organizations performing at “impossible” levels — thanks not to strategy, but to goals, discipline, details, and gritty, everyday execution. Next, in Outsmart!: How to Do What Your Competitors Can't, Champy reveals the winning strategies of “high velocity” companies, identifying eight powerful ways to compete in even the most brutal marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and niches nobody else ever considered. Finally, in Inspire!: Why Customers Come Back, Champy shows how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, and transcend mere “marketing” to lead crusades customers want to join.
Deliver!: How to Be Fast, Flawless, and Frugal
Chapter 1: The Hidden Promise of the Everyday 2
Chapter 2: Paying for Innovation and Making Innovation Pay: WOW on a Budget 10
Chapter 3: Radically Restructuring to Deliver: Take Her Down a Half Billion 32
Chapter 4: Doing Better Every Day: Actuant Aims and Delivers (Again and Again) 54
Chapter 5: Getting Back to Focus and Discipline: Campbell’s Soup Is M’M M’M Smart 76
Chapter 6: Leveraging Quality: Clos du Bois Combines Elegance and Efficiency 96
Epilogue 110
Outsmart!: How to Do What Your Competitors Can't
Introduction x
Chapter 1: It's a Smart, Smart, Smart, Smart World 2
Chapter 2: Compete by Seeing What Others Don't: How Sonicbids Spotted a $15 Billion Market 20
Chapter 3: Compete by Thinking Outside the Bubble: MinuteClinic Delivers Healthcare Retail 38
Chapter 4: Compete by Using All You Know: Basics Are Blazing at Smith & Wesson 58
Chapter 5: Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture 80
Chapter 6: Compete by Doing Everything Yourself: S.A. Robotics–Reaching Into Every Detail 96
Chapter 7: Compete by Tapping the Success of Others: Jibbitz Wins by Riding a Croc 114
Chapter 8: Compete by Creating Order Out of Chaos: Partsearch Finds the Item You Need 130
Chapter 9: Compete by Simplifying Complexity: SmartPak Brings Stability to the Stables 146
Epilogue 164
Inspire!: Why Customers Come Back
Introduction 2
Chapter 1: From Tired to Inspired 6
Chapter 2: What Could Be More Inspiring Than a Crusade? 22
Chapter 3: What Could Be More Inspiring Than Convenience with Economy? 38
Chapter 4: What Could Be More Inspiring Than a Trusted Channel? 56
Chapter 5: What Could Be More Inspiring Than Simplifying Complexity? 74
Chapter 6: What Could Be More Inspiring Than Honesty? 90
Chapter 7: What Could Be More Inspiring Than Being Your Own Customer? 108
Chapter 8: What Could Be More Inspiring Than Enthusiastic Customers? 122
Chapter 9: What Could Be More Inspiring Than the Melding of Cool and Sport? 138
Epilogue 152
Overview
What it takes to win, big, now! Jim Champy brings together breakthrough approaches to strategy, marketing, and execution!
Jim Champy revolutionized business with Reengineering the Corporation. Now, in these three concise, fast-paced books, he’s done it again — revealing today’s most innovative strategies for breakthrough business success. Deliver!: How to Be Fast, Flawless, and Frugal shows how to leverage the rich treasure of potential competitive advantage hidden in your ...