JingleMoney: The Essential Guide to Making Real Money Writing Jingles

by Walter R. Dailey

Overview

Walter R. Dailey's insight in the jingle industry is unparalleled. In this easy-to-read guide, he offers clear steps for earning hundreds of thousands of dollars making music for TV, radio, and online ads. Everything you need to know about getting started with writing music for commercials is in JingleMoney.



This book includes:

• How to make jingles for well-known businesses

• Tips for starting with no or very little money

• A step-by-step action plan for getting started

• Insider knowledge about how the business actually works

• Entrepreneurial strategies for starting your own music business

• Ways to avoid costly mistakes

• A review of what you need to know about copyrights

This definitive guide to composing jingles will walk you through the ins and outs of all you need to know to be successful in writing music for commercials!

Product Details

ISBN-13:	9781495092213
Publisher:	Bloomsbury Academic
Publication date:	09/01/2017
Pages:	176
Product dimensions:	5.90(w) x 8.90(h) x 0.50(d)

About the Author

Walter R. Dailey is a jingle writer, music producer, and songwriter. He has a drive for teaching the average musician how to obtain above-average income. Dailey is also the creative director for DSV Media. He has spoken all over the United States about the power of jingles, appeared on a reality TV show, been featured nearly one hundred times on FoxBusiness.com, and partnered with such renowned brands as Google, CBS, and DirecTV. He lives in Columbus, Ohio

Table of Contents

Preface xiii

Introduction xv

1 Treasure Map 1

2 Welcome to the Show 5

3 The Backstory 7

4 Know Your Stuff 11

5 The Basics 13

The History 13

What It's Not 14

6 Why Jingles are Powerful 17

The Power of Emotion 21

7 Recording the Perfect Jingle 25

Good or Bad: Who Cares? 26

Company Name 27

Infectious Melody 29

Word Repetition 29

Note Patterns 30

Rhythm 30

5-Second Rule 30

Perfect Timing 31

Targeting 33

Structure 34

Musical Interest 34

Cuts 35

Full-Sing 36

Sing-Out 37

Sing-In 37

Donut 37

Stingers 37

8 No Copying! 39

Knowing Your Copyrights 39

Inspiration 40

Your Rights 41

Parodies 42

Soundcheck 44

Volume 45

Dynamics 45

No "Pan" Handling 46

Mixing 47

9 All Systems Go! 49

10 Must-Haves 51

Business Name 51

Examples/Demo 53

Jingle Contract 55

Services Provided 57

Payment Terms 57

Ownership Terms 57

Clauses for Handling Problems 58

Payment Acceptance 58

Business Banking 59

Checks 59

Credit Cards 60

Trade Me 61

Don't Anger Your Uncle 61

Business Structure 62

Talent Pool 63

11 Should-Haves 67

Recording Software 67

Business Phone Line 68

Website 69

References 70

Brochure 71

12 Now What? 73

13 Who Will Buy Your Jingles? 75

Businesses 75

Go Local 76

Take a Look Around 77

Where to Look 78

Laser Focus 79

Be Relevant 79

The Right People 81

The Owner 81

Head of Marketing 82

The Coach/Advocate 82

Advertising Agencies 83

The Big Fish 86

Talking Money 90

Production Houses 91

Radio/TV/Cable Broadcasters 92

Contacting the Right People 93

General Sales Manager (GSM) or Director of Sales (DOS) 94

Local Sales Manager (LSM) 94

Account Executive (AE) 95

14 Hello, May I Speak to Money? 97

Starting the Conversation 99

Listening-The Lost Art 103

15 Bring the Party to You 107

Online 24/7 107

SEO 108

SEM 109

Social Media 111

E-mail 112

Find a Referrer 113

16 What to Charge 115

Geography 115

Local Use 116

Regional Use 117

National Use 117

Your Value 118

Jingle Content 118

Complexity 119

The Law of Averages 119

Online Jingle Prices 120

Satellite Radio 121

Slippery Slope? 121

Are You a Sellout? 122

One-Time Fee 122

Customer Reprisal 123

Unsavory Middleman 123

Potential Future Earnings 124

Buyout 124

Licensing 126

Price Deathtrap 128

17 The Contract 131

Sample Contract 131

The Product 133

The Price 134

Restrictions 134

Ownership 134

Get Money Now 134

Don't Even Think About It, Bro 136

18 Hiring Other Musicians 137

19 The Bonus Round 141

Do It Free 141

Move Fast … Very Fast! 142

High Mileage 144

Jingle-Sales Program 144

Audio Exports 146

20 It's Your Turn 149

Afterword 151

Free Resources 153

Notes 155