Job Searching with Social Media For Dummies

by Waldman

Overview

Harness social media to land your dream job

For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.

Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation (and ensuring that employers who Google you like what they find) and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more.

• Shows you how to easily harness social media sites
• Advice on how to brand yourself online
• Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more

If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Product Details

ISBN-13:	9780470930724
Publisher:	Wiley
Publication date:	09/06/2011
Series:	For Dummies Books
Pages:	360
Product dimensions:	7.40(w) x 9.10(h) x 1.00(d)

About the Author

Joshua Waldman, MBA, teaches technology and marketing skills that help job seekers get noticed. He founded the website CareerEnlightenment.com, whose content has been featured on top career sites such as Careerrealism.com, Brazen Careerist, and Media Bistro.

Table of Contents

Introduction 1

Part I: Preparing for Your Job Search 7

Chapter 1: The Lowdown on Social Media for Job Hunters 9

Chapter 2: Setting Yourself Up for a Successful Job Search 19

Chapter 3: Reviewing the Basics of Online Networking 39

Part II: Marketing Yourself with a Personal Brand 53

Chapter 4: Personal Branding 101 55

Chapter 5: Crafting Keywords, Value Statements, and More 73

Chapter 6: Communicating Your Expertise Online by Blogging 87

Chapter 7: I've Been Googled! Managing Your Online Reputation 103

Part III: Crafting Web Résumés with LinkedIn, Video, and More 121

Chapter 8: Updating Your Résumé for an Online Audience 123

Chapter 9: Using LinkedIn to Put Your Best Profi le Forward 135

Chapter 10: Producing a Compelling Video Résumé 161

Chapter 11: Taking Advantage of Other Online Résumé Options 179

Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 193

Chapter 12: Uncovering the Hidden Job Market with Twitter 195

Chapter 13: Using Facebook as a Job Hunter 219

Chapter 14: Getting Familiar with Lesser-Known Sites for Job Hunters 245

Part V: Executing Your Proactive Social Media Job Hunt Strategies 255

Chapter 15: Tracking Down Opportunities, Companies, and People to Target 257

Chapter 16: It's About What I Can Do for You: Discovering a Company's Needs 271

Chapter 17: Embracing the Informational Interview for an Insider Advantage 279

Chapter 18: Engaging with Hiring Managers through Social Media 291

Part VI: The Part of Tens 303

Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 305

Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 311

Chapter 21: Ten Common Mistakes People Make When Using Social Media Sites 317

Index 323