John Clare's Guide to Media Handling

John Clare's Guide to Media Handling

by John Clare
     
 

ISBN-10: 0566082985

ISBN-13: 9780566082986

Pub. Date: 01/28/2001

Publisher: Ashgate Publishing, Limited

The media is the most important influence on how a company or organization is perceived - yet few business people know how to use it to their advantage. This book puts the rules of the media game in your hands. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's leading companies John Clare has a rare understanding of both

Overview

The media is the most important influence on how a company or organization is perceived - yet few business people know how to use it to their advantage. This book puts the rules of the media game in your hands. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's leading companies John Clare has a rare understanding of both the media and corporate worlds. Here he shares that experience with you, showing you what needs to be done to achieve media success and giving you the tools to do it.

Product Details

ISBN-13:
9780566082986
Publisher:
Ashgate Publishing, Limited
Publication date:
01/28/2001
Edition description:
New Edition
Pages:
160
Product dimensions:
6.97(w) x 9.88(h) x 0.79(d)

Table of Contents

Introduction: About this book; What's in the news?; The journalist's role; Television; The newspaper world; Radio; Using public relations to help put your message across; Crises and issues management - the media's role; Putting it all together; Appendix: A word on the web; Index.

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