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John Clare's Guide to Media Handling
     

John Clare's Guide to Media Handling

by John Clare
 

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The media is the most important influence on how a company or organization is perceived - yet few business people know how to use it to their advantage. This book puts the rules of the media game in your hands. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's leading companies John Clare has a rare understanding of both

Overview

The media is the most important influence on how a company or organization is perceived - yet few business people know how to use it to their advantage. This book puts the rules of the media game in your hands. Thanks to his years as a senior journalist and then as a media consultant to some of Europe's leading companies John Clare has a rare understanding of both the media and corporate worlds. Here he shares that experience with you, showing you what needs to be done to achieve media success and giving you the tools to do it.

Editorial Reviews

From the Publisher
... this is a critical read for all risk managers who deal - or may have to deal - with press, radio and television.' Business Continuity, May 2001

'This book will equip managers with the knowledge and skills necessary to handle the media ... worth every penny if it helps your company build or maintain a positive reputation.' Internet Business News (M2 Communications Ltd), June 2001

'Clare's knowledge of the industry ensures that the book is filled with useful advice and there are plenty of vivid examples - real and made-up - to prove when and why knowledge of the media industry is invaluable. Although the book is aimed at business executives I would also recommend it for students studying business or the media and anyone considering a career in news journalism ... This book will equip managers with the knowledge and skills necessary to handle the media.' M2 Best Books

'... a sensible, down to earth book.' Economic Outlook and Business Review, November/December 2001

Booknews
Clare, a former journalist who is now a media and crisis consultant, offers an insider's guide to achieving media success for a company or organization. He overviews different media sectors, describes how a newsroom works and how to take advantage newsroom schedules and deadlines, and gives techniques for media interviews to ensure getting the message across. He tells how to stop an issue from becoming a crisis, and explores the use of the Internet as a vehicle for news. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780566086984
Publisher:
Taylor & Francis
Publication date:
05/30/2006
Edition description:
1
Pages:
160
Product dimensions:
6.70(w) x 9.50(h) x 0.60(d)

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