John Deere Snowmobiles: Development, Production, Competition and Evolution, 1971-1983

John Deere Snowmobiles: Development, Production, Competition and Evolution, 1971-1983

by Ronald K. Leonard, Richard Teal
     
 

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Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a

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Overview

Long respected as a manufacturer of sturdy agricultural machinery, the John Deere Company began in the 1960s to build a line of consumer products in a dedicated factory in Horicon, Wisconsin. Starting with a lawn and garden tractor in 1963, Deere soon entered the fast-growing snowmobile market, introducing two models in 1971. The next 13 years would see a succession of models as Deere vied against tough competitors in a weather-dependent market.

This detailed history, written by two key participants in the snowmobile program, describes the development of John Deere snowmobiles from start to finish: the design and engineering decisions that shaped each important model; reception of the snowmobiles by consumers; the factory race teams; the introduction of front-engine and water-cooled models; the process of selecting engines and negotiating with suppliers, including when problems developed; and the snowmobiles' impact on product engineering. The text provides an inside view of Deere's Consumer Products Division at a time of rapid growth, and of the people and processes that made it all happen.

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Editorial Reviews

SAH Journal
comprehensive history...readers interested in the overall span of Deere & Company will find much new history harvested from intimate accounts of an experimental advancement into a new business segment

Product Details

ISBN-13:
9780786478378
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
01/24/2014
Pages:
260
Sales rank:
922,588
Product dimensions:
6.90(w) x 9.90(h) x 0.80(d)

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