Joomla! SEO

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Product Details

  • ISBN-13: 9781849518765
  • Publisher: Packt Publishing
  • Publication date: 7/23/2012
  • Pages: 116
  • Product dimensions: 7.50 (w) x 9.25 (h) x 0.24 (d)

Meet the Author

Ric Shreves is a web applications consultant and tech author. He's been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla! and Drupal.

Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali and divides his time between the island and Singapore.

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Sort by: Showing 1 Customer Reviews
  • Posted August 23, 2012

    more from this reviewer

    good original writing for high search rank

    Some of the book can be read as a good technical explanation of general search engine optimisation methods. You can learn how to use a robots.txt file or a meta tag to the same effect, that guides search engines with instructions about what to look for in your site.

    But for Joomla itself, there are many useful features. Like the ability to set metadata globally across your entire website, and yet also have this overridden for specific pages. The default when there are no page-specific metadata is to use the global settings. The screen captures, of which there are many in the text, show a very user friendly Joomla front end for you, the website editor, in which you can simply enter metadata settings, like the site description, content rights and keywords.

    The book also points out that you should refer to the joomla dot org website. This has many SEO extensions contributed by the Joomla community. There is an assessment of the top SEO modules for Joomla. In itself, this could pay for the book's cost by giving an authoritative guide to the main modules currently available.

    Chapter 4 on keyword effectiveness can be precious in distilling how to assess keywords and how to use Google and its Keyword Tool. Learn to use the Keyword Effectiveness Index [KEI] as an important metric. The section of this chapter on enhancing your organic search engine ranking is all too brief. It has concise advice on how to do this. The best of these is simply to write lots of good original content about your subject or items for sale. Ultimately, nothing beats good writing.

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