Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Overview

Innovation is a major directive at corporations worldwide. Buthow do you drive innovation and growth as the global businesslandscape becomes increasingly unpredictable and diverse? Westerncorporations can no longer just rely on the old formula thatsustained innovation and growth for decades: a mix of top-downstrategies, expensive R&D projects, and rigid, highlystructured innovation processes. Jugaad Innovation argues that theWest must look to places like India, China, and Africa for a new,bottom-up approach ...

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

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Overview

Innovation is a major directive at corporations worldwide. Buthow do you drive innovation and growth as the global businesslandscape becomes increasingly unpredictable and diverse? Westerncorporations can no longer just rely on the old formula thatsustained innovation and growth for decades: a mix of top-downstrategies, expensive R&D projects, and rigid, highlystructured innovation processes. Jugaad Innovation argues that theWest must look to places like India, China, and Africa for a new,bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices withcompanies in the United States and around the world, the authorsarticulate how jugaad (a Hindi word meaning an improvised solutionborn from ingenuity and cleverness) is leading to dramatic growthin emerging markets—and how Western companies can adopt jugaadto succeed in our hypercompetitive world. Delving into the mindsetof jugaad innovators, the authors discuss the six underlyingprinciples of jugaad innovation:

  • Seek opportunity in adversity
  • Do more with less
  • Think and act flexibly
  • Keep it simple
  • Include the margin
  • Follow your heart

To show these principles in action, the authors share previouslyuntold stories of resourceful jugaad entrepreneurs and innovationsin emerging markets. The authors also describe how forward-thinkingWestern firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google,IBM, and PepsiCo are already applying these principles of jugaad toinnovate faster, cheaper, and better—and to win.

A groundbreaking book, Jugaad Innovation shows leaderseverywhere why the time is right for jugaad to emerge as a powerfulbusiness tool in the West—and how to bring the jugaad mindsetand practices to their organizations.

For more information, case studies, and tools, visitJugaadInnovation.com.

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  • Jugaad Innovation
    Jugaad Innovation  

Editorial Reviews

From the Publisher
“Jugaad Innovation goes farther than conventionalbusiness books that chart consumer growth in Brazil, Russia, India,and China. It explains how emerging economies are pioneering theart of ‘frugal engineering,’ then provides practicaltips on how Western companies—from tech startups tomultinational industrial corporations—can likewise do morewith less. A provocative and entertaining read for 21st centurybusiness leaders.”
—Carlos Ghosn, CEO, Renault-Nissan

“The authors have it right: highly structured innovationprocesses can't deliver all the breakthroughs required by today's‘speed of business.’ What's called for are newpractices that work with—not against—the forcesthat drive our hypercompetitive world. Jugaad Innovationlays out the new principles that you—and everyforward-thinking leader in your company—need rightnow.”
—Charlene Li, founder, Altimeter Group; bestsellingauthor, Open Leadership

“Businesses must move away from the top-downorganizational hierarchies that have defined the past and transformthemselves into social enterprises built on bottom-up, agile modelsbased on collaboration. Jugaad Innovation shows how you canenable your entire ecosystem—employees, customers, andpartners—to make significant contributions and drivehypergrowth. An important book for anyone who wants to compete inthe future.”
—Marc Benioff, chairman and CEO, salesforce.com;bestselling author, Behind the Cloud

“CEOs tend to manage innovation like an orchestraconductor—with a traditional, hierarchical, and prescriptiveapproach. Jugaad Innovation shows how to innovate like ajazz band—with improvisation, creativity, and agility. Bothstyles are necessary on today's global stage.”
—Doreen Lorenzo, president, frog

“We are entering an age when humanity's grand challengesare being solved by a new generation of‘do-it-yourself’ innovators employing jugaad-stylethinking. Today the entrepreneurial spirit of your very ownemployees, customers, and partners—empowered by newtechnologies—can literally change the world. X PRIZE hasproven the value of jugaad by leveraging this bottom-up approach of‘better, faster, cheaper’ to the point of sending a maninto space for a fraction of what NASA spends. This compelling newbook, Jugaad Innovation, articulates how you can start toaccomplish amazing things on a shoestring. It is a vitalread.”
—Peter H. Diamandis, founder and chairman, X PRIZEFoundation

“Jugaad Innovation throws cold water in the facesof CEOs, reminding them of the immense power of grassroots,do-it-yourself, cheap, quick, simple  innovation. This is oneof the most important lessons that emerging markets are teachingthe West.”
—George F. Colony, CEO, Forrester Research

“I've long argued that the role of business is to make theworld a better place. In the new economy, this requires trueinnovation—bold ideas, gutsy people, and extraordinaryactions. Need a new roadmap? Fresh inspiration? Accessible tools'It's all in this remarkable book, Jugaad Innovation. Get acopy for yourself and every member of your team today.”
—Kevin Roberts, CEO worldwide, Saatchi & Saatchi;bestselling author, LoveMarks

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Product Details

  • ISBN-13: 9781118249741
  • Publisher: Wiley
  • Publication date: 4/10/2012
  • Edition number: 1
  • Pages: 288
  • Sales rank: 496,248
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Navi Radjou is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.

Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge.

Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.

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Table of Contents

Foreword ix by Kevin Roberts
CEO Worldwide, Saatchi & Saatchi

1 Jugaad: A Breakthrough Growth Strategy 1

2 Principle One: Seek Opportunity in Adversity 29

3 Principle Two: Do More with Less 57

4 Principle Three: Think and Act Flexibly 85

5 Principle Four: Keep It Simple 109

6 Principle Five: Include the Margin 131

7 Principle Six: Follow Your Heart 159

8 Integrating Jugaad into Your Organization 181

9 Building Jugaad Nations 201

Notes 229

Acknowledgments 259

About the Authors 261

Index 265

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