Julius Caesar, CEO: 6 Principles to Guide & Inspire Modern Leaders

Julius Caesar, CEO: 6 Principles to Guide & Inspire Modern Leaders

by Alan Axelrod
     
 

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Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great--but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute…  See more details below

Overview

Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great--but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute Julius Caesar's guiding tenets. From this, Axelrod draws 92 lessons that modern business leaders should learn from this first, great, and iconic CEO.

Editorial Reviews

Publishers Weekly
Prolific business historian and author Axelrod (Winston Churchill, CEO) hits the mark again with the latest in his CEO series, this time examining legendary leader Julius Caesar. Axelrod makes the case that Caesar’s legacy, including his audacious crossing of the Rubicon, in which he pitted his small army against the much greater legions of Rome, includes countless lessons for business leaders. Calling Caesar the “archetypal chief executive officer,” the author starts out with a quick account of Caesar’s life, including his lineage, marriages, key battles, victories, and dramatic death. He then explores six guiding principles that sum up the famous leader’s style. These principles are illustrated with a selection of Caesar’s achievements, each coupled with a business lesson. For example, in the section called “Vision and Strategy,” Axelrod presents the concept of “Winner Take Nothing,” using Caesar’s battle with formidable Gallic foe Vercingetorix, chieftain of Averni, as an example of how an all-or-nothing strategy backfired for his rival; he makes the point that “advanced business leaders must look for ways to convert zero-sum competition into collaborative, synergistic scenarios.” Sure to appeal to history aficionados as well as business executives, Axelrod’s conversational style, engaging tone, and frequent use of callout boxes to illustrate his points makes the work informative and accessible. Agent: Edward B. Claflin Literary Agency. (Oct.)
From the Publisher
“[Axelrod] hits the mark again with the latest in his CEO series. . . . Sure to appeal to history aficionados as well as business executives, Axelrod's conversational style, engaging tone, and frequent use of callout boxes to illustrate his points makes the work informative and accessible.” —Publishers Weekly
 

Product Details

ISBN-13:
9781402792205
Publisher:
Sterling
Publication date:
08/07/2012
Series:
CEO
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
248
File size:
513 KB

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