Julius Caesar, CEO: 6 Principles to Guide & Inspire Modern Leaders [NOOK Book]

Overview

Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great--but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute Julius Caesar's guiding tenets. From this, Axelrod draws 92 ...
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Julius Caesar, CEO: 6 Principles to Guide & Inspire Modern Leaders

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Overview

Thanks to Caesar, “crossing the Rubicon” has become a synonym for bold, decisive decision-making where the risks are great--but the rewards can be greater. In his popular CEO series, bestselling writer Alan Axelrod analyzes Caesar as a business leader, using an engaging, conversational style to explore six inspirational principles that constitute Julius Caesar's guiding tenets. From this, Axelrod draws 92 lessons that modern business leaders should learn from this first, great, and iconic CEO.

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Editorial Reviews

Publishers Weekly
Prolific business historian and author Axelrod (Winston Churchill, CEO) hits the mark again with the latest in his CEO series, this time examining legendary leader Julius Caesar. Axelrod makes the case that Caesar’s legacy, including his audacious crossing of the Rubicon, in which he pitted his small army against the much greater legions of Rome, includes countless lessons for business leaders. Calling Caesar the “archetypal chief executive officer,” the author starts out with a quick account of Caesar’s life, including his lineage, marriages, key battles, victories, and dramatic death. He then explores six guiding principles that sum up the famous leader’s style. These principles are illustrated with a selection of Caesar’s achievements, each coupled with a business lesson. For example, in the section called “Vision and Strategy,” Axelrod presents the concept of “Winner Take Nothing,” using Caesar’s battle with formidable Gallic foe Vercingetorix, chieftain of Averni, as an example of how an all-or-nothing strategy backfired for his rival; he makes the point that “advanced business leaders must look for ways to convert zero-sum competition into collaborative, synergistic scenarios.” Sure to appeal to history aficionados as well as business executives, Axelrod’s conversational style, engaging tone, and frequent use of callout boxes to illustrate his points makes the work informative and accessible. Agent: Edward B. Claflin Literary Agency. (Oct.)
From the Publisher
“[Axelrod] hits the mark again with the latest in his CEO series. . . . Sure to appeal to history aficionados as well as business executives, Axelrod's conversational style, engaging tone, and frequent use of callout boxes to illustrate his points makes the work informative and accessible.” —Publishers Weekly
 
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Product Details

  • ISBN-13: 9781402792205
  • Publisher: Sterling
  • Publication date: 8/7/2012
  • Series: CEO
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 248
  • Sales rank: 759,607
  • File size: 494 KB

Table of Contents

Introduction: The Noblest Roman of Them All 1

1 Vision and Strategy 21

2 Decision and Action 57

3 Negotiation and Persuasion 97

4 Tactics and Techniques 119

5 Communication and Motivation 155

6 The Valor Proposition 185

A Caesarian Timeline 205

Further Reading 212

Lesson Index 214

Index 231

Sterling Books Alan Axelrod 240

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