Jump Point: How Network Culture is Revolutionizing Business [NOOK Book]

Overview

Critical Acclaim for Jump Point





“This is the Tipping Point for geeks.”-Guy Kawasaki





“Ignore this book at your peril. Tom Hayes has seen the future of ...

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Jump Point: How Network Culture is Revolutionizing Business

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Overview

Critical Acclaim for Jump Point





“This is the Tipping Point for geeks.”-Guy Kawasaki





“Ignore this book at your peril. Tom Hayes has seen the future of business-and it is both scary and exhilarating.”-Michael S. Malone, ABCNews.com





“Tom Hayes navigates the future with alacrity. you will learn about bemes, rumor laws, shopping gossip, astroturfing, cruft, and attention theft-all fundamental sociological aspects of the evolving internet and all its offshoots. I read Jump Point and had five new ideas for companies that entrepreneurs can pursue.”-Tim Draper, Draper Fisher Jurvetson





Jump Point rewarded my attention! Tom Hayes writes with great clarity and insight about new consumers and how new media and technology are changing our daily life habits…one of the best business books I have read this year.”-Ted Leonsis, Vice Chairman Emeritus, AOL

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Product Details

  • ISBN-13: 9780071601177
  • Publisher: McGraw-Hill Education
  • Publication date: 1/28/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 660 KB

Meet the Author

Tom Hayes has been called a “tastemaker for the new net generation,” and a marketing maverick. A veteran of Silicon Valley, his career includes executive positions at HP, Applied Materials, AMD, and telecom software leader Enea. Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley. Fast Company magazine called him “a model citizen for the 21st Century” for his many efforts to promote good corporate citizenship among high tech companies. His blog, Tombomb.com, is a popular and often-quoted commentary on the world of Web 2.0 and beyond. Visit jumppointbook.com.

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Table of Contents

Acknowledgments     vii
Introduction     ix
The Jump     1
the Paradox of Rapid Change     3
A Brave New Network     29
the Next Market Spaces     49
The Five Discontinuities     69
The Attention Wars     71
The Permanent Now     91
The Augurs of Amplitude     105
Mashup Culture     119
Trust Is the New Money     139
The Next Curve     159
The Bubble Generation     163
Jump Point to Growth     187
Future-Perfect-Tense     211
Notes     237
Index     251
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