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Jump Start Your Brain

Overview

Doug Hall shares his astonishingly effective ways to enhance day-to-day thinking and find creative answers to real-life and business problems. Jump Start Your Brain is filled with the practical, tactical advice he uses in his corporate seminars.

Much like the classic megaseller A Whack on the Side of the Head, here is a proven method for increasing creativity up to 500% from a "master marketing inventor" filled with practical, tactical advice for not only thinking up...

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Overview

Doug Hall shares his astonishingly effective ways to enhance day-to-day thinking and find creative answers to real-life and business problems. Jump Start Your Brain is filled with the practical, tactical advice he uses in his corporate seminars.

Much like the classic megaseller A Whack on the Side of the Head, here is a proven method for increasing creativity up to 500% from a "master marketing inventor" filled with practical, tactical advice for not only thinking up new ideas, but developing and marketing them as well.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
The techniques for jump-starting your brain are wacky as presented here by freelancer Wecker and Hall, founder of the Richard Saunders International Eureka! Mansion in Cincinnati, Ohio, home of the Eureka! Stimulus Response learning system, which taps into your B.O.S., or Brain Operating System. If you're wondering why a guy named Hall would call his school Richard Saunders-it was Benjamin Franklin's pen name. Frequently quoting Franklin and Hall's five-year-old daughter Kristyn, the authors set about turning readers into Trained Brains. They suggest you become adventurous ``Have dinner at the fourteenth restaurant listed in the yellow pages'', believe in magic, analyze yourself do you see yourself as sophisticated? boring? and relax your dressing style ``Wearing a tie to a Eureka! Stimulus Response effort is a hanging offense''. Readers are likely to find the toys in this playpen too distracting to move on to problem solving. Fortune Book Club, Executive Program, BOMC and QPB alternates. Jan.
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Product Details

  • ISBN-13: 9780446671033
  • Publisher: Grand Central Publishing
  • Publication date: 1/28/1996
  • Edition number: 1
  • Pages: 432
  • Product dimensions: 6.25 (w) x 9.00 (h) x 1.12 (d)

Table of Contents

Why A "2.0" New Edition?     8
Introduction     13
Brain Training
Innocence     28
Adventurousness     38
We Hold These Truths To Be Self-evident     50
Ideas-The Good, the Bad and the Ugly     64
The Eureka! Formula for Creativity     82
Explore Stimuli     90
Leverage Diversity     108
Drive Out Fear     124
Welcome to the Ranch     144
Jump Starts
Top Ten Stimuli Jump Starts     162
Top Ten Industrial-strength Jump Starts     200
Top Ten Group Creativity Jump Starts     242
Go For It
Real World Survival Guide     280
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 17, 2005

    Public relations

    This book is a PR testament for the author and his consultancy. It's disappointing to me. It's fluff about how great I am. I've learned nothing of value. Perhaps others will.

    Was this review helpful? Yes  No   Report this review
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