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Jump Start Your Brain v2.0: How Everyone at Every Age Can Be Smarter and More Creative / Edition 2

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Overview

Doug Hall shares his astonishingly effective ways to enhance day-to-day thinking and find creative answers to real-life and business problems. Jump Start Your Brain is filled with the practical, tactical advice he uses in his corporate seminars.

Much like the classic megaseller A Whack on the Side of the Head, here is a proven method for increasing creativity up to 500% from a "master marketing inventor" filled with practical, tactical advice for not only thinking up new ideas, but developing and marketing them as well.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
The techniques for jump-starting your brain are wacky as presented here by freelancer Wecker and Hall, founder of the Richard Saunders International Eureka! Mansion in Cincinnati, Ohio, home of the Eureka! Stimulus Response learning system, which taps into your B.O.S., or Brain Operating System. (If you're wondering why a guy named Hall would call his school Richard Saunders-it was Benjamin Franklin's pen name). Frequently quoting Franklin and Hall's five-year-old daughter Kristyn, the authors set about turning readers into Trained Brains. They suggest you become adventurous (``Have dinner at the fourteenth restaurant listed in the yellow pages''), believe in magic, analyze yourself (do you see yourself as sophisticated? boring?) and relax your dressing style (``Wearing a tie to a Eureka! Stimulus Response effort is a hanging offense''). Readers are likely to find the toys in this playpen too distracting to move on to problem solving. Fortune Book Club, Executive Program, BOMC and QPB alternates. (Jan.)
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Product Details

  • ISBN-13: 9781578602841
  • Publisher: Clerisy Press
  • Publication date: 3/28/2007
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 319
  • Sales rank: 636,165
  • Product dimensions: 6.05 (w) x 8.88 (h) x 0.79 (d)

Table of Contents

Why A "2.0" New Edition?     8
Introduction     13
Brain Training
Innocence     28
Adventurousness     38
We Hold These Truths To Be Self-evident     50
Ideas-The Good, the Bad and the Ugly     64
The Eureka! Formula for Creativity     82
Explore Stimuli     90
Leverage Diversity     108
Drive Out Fear     124
Welcome to the Ranch     144
Jump Starts
Top Ten Stimuli Jump Starts     162
Top Ten Industrial-strength Jump Starts     200
Top Ten Group Creativity Jump Starts     242
Go For It
Real World Survival Guide     280
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Sort by: Showing 1 Customer Reviews
  • Posted June 29, 2009

    Creative and Practical a Great Guide

    This book gives you concrete ways to think more creatively and come up with new thoughts on mind numbing problems. For instance Halls advice that brainstorming isn't that effective and that you only have a 13% chance of coming up with a big idea is liberating because how many stupid "brainstorming" sessions have we all sat in on knowing that they really were not going anywhere? I also love the inside scoop he gives about how the big companies look at products and how they stumble through the process. If you are an inventor or an entrepreneur this is a must read.

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