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Jump Start Your Business Brain / Edition 1
     

Jump Start Your Business Brain / Edition 1

5.0 1
by Hall
 

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ISBN-10: 1558706429

ISBN-13: 2901558706421

Pub. Date: 08/28/2002

Publisher: F+W Media

Jump Start Your Business Brain

Win More, Lose Less and Make More Money

By Doug Hall

Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book--selected by independent booksellers as a Booksense 76 selection--is available in paperback!

Jump Start Your Business Brain helps business owners

Overview

Jump Start Your Business Brain

Win More, Lose Less and Make More Money

By Doug Hall

Last year, Doug Hall took the business world by storm with one of the hottest titles of the season. Now this extraordinary book--selected by independent booksellers as a Booksense 76 selection--is available in paperback!

Jump Start Your Business Brain helps business owners increase profitability without spending more money. They'll learn how to:

Overcome fear, build courage and take action

Fuel their ability to think smarter when creating ideas

Multiply their brain's ability to craft winning ideas

Design or redesign their business for power profits

Double their success at "closing the sale"

Triple the effectiveness of their sales and marketing efforts

Bottom line: Jump Start Your Business Brain is the one book readers need to immediately start increasing their odds of business success with new products, services, sales and advertising efforts.

Doug Hall spent ten years at Procter & Gamble, where he rose to the rank of Master Marketing Inventor. He retired to found the #1 corporate innovation and research facility in the U.S.--the Eureka Ranch. Clients include Mattel, AT&T, Johnson & Johnson, Pepsi-Cola and The HoneyBaked Ham Company. Doug and his family live in Cincinnati, Ohio and Springbrook, Prince Edward Island, Canada.

Product Details

ISBN-13:
2901558706421
Publisher:
F+W Media
Publication date:
08/28/2002
Edition description:
New Edition
Pages:
339

Table of Contents

Foreword1
Introduction: Good News!3
Part IThe Three Laws of Marketing Physics: Quick Quiz: Getting Your Mind Engaged19
Chapter 1The Science Behind Marketing Physics25
Chapter 2How to Triple Effectiveness of Salespeople, Advertising and Marketing Efforts: First Law of Marketing Physics: Overt Benefit41
Chapter 3How to Find Your Overt Benefit69
Chapter 4The Secret to Doubling Effectiveness at "Closing the Sale": Second Law of Marketing Physics: Real Reason to Believe91
Chapter 5Proven Strategies for Real Reason to Believe105
Chapter 6How to Design Your New Product, Service or Business for Power Profits: Third Law of Marketing Physics: Dramatic Difference131
Chapter 7How to Craft a Dramatic Difference157
Chapter 8Frequently Asked Questions About Marketing Physics167
Part IIThe Three Laws of Capitalist Creativity177
Chapter 9The Science Behind Capitalist Creativity179
Chapter 10How to Fuel Your Brain for Maximum Productivity: First Law of Capitalist Creativity: Explore Stimuli187
Chapter 11Multiply Your Brain by Borrowing Others: Second Law of Capitalist Creativity: Leverage Diversity235
Chapter 12Go For It! Turning Thoughts Into Reality: Third Law of Capitalist Creativity: Face Fears267
Chapter 13Frequently Asked Questions About Capitalist Creativity297
I Want to Hear Your Stories309
Eureka! Ranch Services310
Bibliography312
Book Activated Training License315
Thank You330
Index334

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Jump Start Your Business Brain 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book gets to the heart of promoting your business or product effectively. It makes you think about your products and address why someone should pick you over all the rest. I was able to apply the information to our marketing materials and we have had a significant increase in sales that I directly relate to what I learned in the book.