Jump Start Your Business Brainby Doug Hall
Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.
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This book gets to the heart of promoting your business or product effectively. It makes you think about your products and address why someone should pick you over all the rest. I was able to apply the information to our marketing materials and we have had a significant increase in sales that I directly relate to what I learned in the book.