Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas [NOOK Book]

Overview


This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and ...
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas

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Overview


This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
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What People Are Saying

KP Knight
KP Knight, VP International, E-Bay
This Book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must-read.
Jon Butcher
Jon Butcher, CEO, The Precious Moments Companies
The fundamental premise shining through on every page of Marketing Brain is that if you want to create a great business, figure out how to add real value to people’s lives and then tell the truth about it. This book proves that, in business, the smart thing to do and the right thing are one and the same. In doing so, it elegantly presents the thrue moral nature of capitalism. And for that, I consider Doug Hall one of its greatest champions.
Dan O'Day
Dan O’Day, Radio and Advertising Guru
Doug Hall, one of the worlds most brilliantly creative minds continues on his passionate mission to help businesses transform themselves from constantly batting for customers to creating a genuinely rewarding, profitable partnership with their customers. Reading this book is the smartest thing you’ll do all year.
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Product Details

  • ISBN-13: 9781578603565
  • Publisher: Clerisy Press
  • Publication date: 2/11/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • File size: 2 MB

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