Jump-Starting the Stalled Fundraising Campaign

Jump-Starting the Stalled Fundraising Campaign

by Julia I. Walker
     
 

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Take your fundraising campaign from stuck to sensational

Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment.

Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled

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Overview

Take your fundraising campaign from stuck to sensational

Things have suddenly gotten a lot tougher in the fundraising business. Nonprofits have begun searching for new ways to make budgets stretch further, to do more with less, and to maximize their return on investment.

Part of the AFP / Wiley Fund Development Series, Jump-Starting the Stalled Fundraising Campaign will help your nonprofit develop a strategic approach to fundraising in the weak economy, with advice on knowing if your campaign is in trouble, what short-term steps you can take to stem your losses, and how to avoid the Top 10 campaign mistakes.

Concise and practical, Jump-Starting the Stalled Fundraising Campaign discusses:

  • Fundraising in a challenging economic environment
  • Knowing how to identify opportunities
  • How to re-engage board, staff, and volunteers
  • Prospect identification, cultivation, and solicitation
  • Communicating more effectively to attract additional support
  • Building on opportunities for change across the organization

Stuck? Jump-start your campaign today with Julia Walker’s step-by-step guidance, practical tools, and clear strategies for getting your nonprofit’s campaign back on the road to success.

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Product Details

ISBN-13:
9780470496558
Publisher:
Wiley
Publication date:
06/09/2009
Series:
AFP/Wiley Fund Development Series, #187
Pages:
240
Product dimensions:
6.90(w) x 9.80(h) x 0.70(d)

What People are saying about this

From the Publisher
"Julia Walker once again has authored a very practical guide book which will assist all "not-for-profits" to successfully navigate their fundraising activities through today's rough economic waters. Highlighting each chapter with useful Tips and Techniques, Key Concepts, Exhibits, and Summaries, the author has produced a very reader friendly hand book that should be in the libraries of all professional and volunteer fundraisers."
Frank M. Spitzmiller, Chief Advancement Officer (1987-2008),Saint Edward's School, Vero Beach, Florida

"Jump-Starting... is indispensible for anyone managing a fund-raising campaign in tough economic times. Clear, concise, and creative, Ms. Walker gives the definitive answer to how to make the case and get the money moving again."
Lois V. Conrad, Co-chair, Development Committee, Wintergreen Performing Arts

Meet the Author

Julia Ingraham Walker has been a fundraising professional for over twenty-four years in the Gulf South. Her professional background is in major gifts and capital campaigns. During her tenure at Tulane University, she hired, supervised, and directed the activity of an advancement staff that raised over $300 million for endowment, capital, and operational needs. For the past ten years, as a consultant to numerous capital campaigns, she has had significant experience developing strategy on major gift fundraising as well as campaign planning and implementation for a diverse group of nonprofits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.

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