Just Develop It!: Managing the Fast-Track New Product Team [NOOK Book]

Overview

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.

Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market!

Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding ...

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Just Develop It!: Managing the Fast-Track New Product Team

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Overview

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.

Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market!

Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit....


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Product Details

  • ISBN-13: 9780137038169
  • Publisher: Pearson Education
  • Publication date: 10/26/2009
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 10
  • File size: 423 KB

Meet the Author

Phil Baker is an expert consultant on all areas of product and market development, especially Far East manufacturing and strategic partnerships. He has played key roles in developing innovative flagship products, technologies, and strategies for Apple, Seiko, Polaroid, Polycom, Proxima, and others. Baker received the Robert H. Goddard Alumni Award for Outstanding Professional Achievement, was honored by Ernst + Young as San Diego’s Entrepreneur of the Year for Consumer Products, and holds more than 30 patents. He is author of From Concept to Consumer.
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