Just Enough CRM (Just Enough Series)

Just Enough CRM (Just Enough Series)

by Francoise Tourniaire
     
 

The decision-maker's guide to competitive advantage with CRM

  • Getting real benefits from CRM--fast
  • A complete roadmap for auditing and
  • improving your current CRM processes
  • Best practices for CRM project management and implementation
  • Effective strategies for aligning CRM with the goals of the business

Overview

The decision-maker's guide to competitive advantage with CRM

  • Getting real benefits from CRM--fast
  • A complete roadmap for auditing and
  • improving your current CRM processes
  • Best practices for CRM project management and implementation
  • Effective strategies for aligning CRM with the goals of the business

Just Enough CRM gives decision-makers practical insight for planning, designing, and deploying CRM systems that deliver on their promises--and for avoiding the pitfalls that cause so many CRM implementations to fail. Leading CRM consultant Francoise Tourniaire shows how to streamline and improve every phase of the project lifecycle, from needs assessment and vendor selection through metrics, and beyond.

Tourniaire offers realistic guidelines and checklists for making sense of vendors' pitches, customizing CRM to your own organization's needs, and guiding the entire implementation process. These techniques apply to any CRM implementation, especially projects at mid-sized companies with $10 to $500 million in revenues--projects all too often neglected in other books.

Whether you're a senior executive, line-of-business manager, CRM project manager, or project participant, this book will help you transform the promise of CRM into a quantifiable, sustainable, competitive advantage.

Product Details

ISBN-13:
9780131010178
Publisher:
Pearson Education
Publication date:
01/15/2003
Series:
Just Enough Series
Pages:
370
Product dimensions:
7.02(w) x 9.28(h) x 1.11(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >