Just My Type: A Book about Fonts (PagePerfect NOOK Book)

Just My Type: A Book about Fonts (PagePerfect NOOK Book)

3.8 10
by Simon Garfield
     
 

View All Available Formats & Editions

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of

See more details below

Overview

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Read More

Product Details

ISBN-13:
9781101572825
Publisher:
Penguin Publishing Group
Publication date:
09/01/2011
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
384
Sales rank:
458,728
File size:
64 MB
Note:
This product may take a few minutes to download.
Age Range:
18 Years

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >