KaChing: How to Run an Online Business that Pays and Pays

Overview

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he ...

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Overview

For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.

Praise for KaChing

"Turning your passion into profit is Joel's keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joel's formulas for creating revenue streams online and you'll discover a whole new level of decisive confidence, both online and in life."
Gary W. Goldstein, Hollywood Movie Producer

"If you can't make money online after reading Joel Comm's KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. It's time to hit the KaChing button! Read this book NOW and watch your money accumulate."
Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful Connections

"With Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If you're serious about creating revenue online, without having to live online, read this book and apply its best practices."
David Nour, bestselling author of Relationship Economics and ConnectAbility

"If you've considered starting an online business or have one that isn't making any money, check out Joel Comm's book and find your KaChing button."
Alexis Martin Neely, AlexisMartinNeely.com

"Joel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!"
Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

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Product Details

  • ISBN-13: 9780470597675
  • Publisher: Wiley
  • Publication date: 6/21/2010
  • Edition number: 1
  • Pages: 235
  • Sales rank: 615,481
  • Product dimensions: 5.40 (w) x 8.60 (h) x 1.10 (d)

Meet the Author

Joel Comm

Joel Comm is an entrepreneur, bestselling author, public speaker, social media evangelist, and mobile marketing innovator. The leading authority on new media marketing tactics, Joel's current specialty is using social media such as Facebook and Twitter to help companies market their brand. He has also created top-ranked mobile apps, including the most talked about iPhone app of all time. Not just another social media expert, Joel has been building profitable and cutting-edge Internet ventures since 1995. He is the author of The AdSense Code, Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs, and Twitter Power. Joel lives with his family in Loveland, Colorado. Visit www.joelcomm.com for more information.

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Table of Contents

Foreword.

Introduction—Creating Your Personal KaChing Button.

Chapter 1 The New Web Order—How the Internet Has Brought Opportunity to Everybody.

So, Just How Easy Is It to Begin Building a Web Site?

From Blogging to KaChing.

Chapter 2 Your Uniqueness Equals Cash.

Choosing Your Niche.

The Value of Your Niche—How Keywording Can Boost the Price of Your Passion.

Niches Are Nice, but Micro-Niches Create Nicer KaChings.

You're Not That Unique—Building Your Community.

The Seven Keys to Success.

Chapter 3 Content Is Not King . . . It Is KaChing!

You Don't Have to Be a Writer to Write Valuable Content.

Seven Content Types that Go KaChing.

It's Not Just What You Say, It's How You Say It.

Ghost and Guest Writers.

Turning Your Content into KaChing.

Chapter 4 Information Products—Selling Your Knowledge.

Creating Killer Ideas for Your Information Products.

Creating the Product.

Writing Copy that Sells.

Recruiting Your Affiliate Sales Team.

Add a Shopping Cart to Your Site.

The Big Launch!

Chapter 5 Earning from Affiliate Programs.

So, What Exactly Is an Affiliate?

Choosing Merchants That Match Your Market.

Choosing the Products that People Want.

Strategies for Affiliate Success.

What The FTC's Guidelines Means for Affiliates.

Chapter 6 Membership Sites—Turning Your Internet Business into a Passive Revenue Machine.

What Is a Membership Site?

What Do Online Membership Sites Have to Offer?

Pricing Your Membership: How Much Is Too Much?

Creating Your Membership Site the Easy Way.

Chapter 7 Coaching Programs.

What Is Coaching?

Strategies for Branding.

How to Do PR for Mass Impact.

Getting Started: Low-End Coaching.

Kicking It Up: High-End Coaching.

Chapter 8 Case Studies.

Content Sites.

Affiliate-Supported Sites.

Information Products.

Subscription Sites.

Branding.

Coaching.

Conclusion.

Other books by Joel Comm.

Index.

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted December 3, 2011

    Good book!

    This book is full of useful info! Its so full of info that you may need to read it more than once.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 22, 2010

    I Also Recommend:

    If You Buy This Book Will You Really Be Saying: "KaChing"?

    If You Buy This Book Will You Really Be Saying: "KaChing" ? Yes, this book is well written and breaks down the complex to simple steps anyone can perform. I love the approach Joel Comm takes in explaining his suggestions.


    Some of the topics he covers include:

    -- How to make money with a micro-niche.
    -- How to avoid the common failure that destroys many great website ideas.
    -- The 7 content types that go "KaChing".
    -- The keys to success explained by a proven expert.


    Joel Comm, is an expert at developing online success and he pours out a wealth of information on each page of this book. His information will make you money if you put it to practice. As an Internet entrepreneur and author, I feel confident in recommending his book to anyone that wants to make money online.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 27, 2011

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    Posted March 4, 2012

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    Posted February 28, 2011

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