Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Hardcover)
  • All (14) from $1.99   
  • New (2) from $20.00   
  • Used (12) from $1.99   

Overview

Get to know the consumers who count.

"This isn't a book about marketing. It isn't a book about business, as such. It's much more. It's a book about people-the real, fascinating, complex, multifaceted people called consumers. Funny and insightful, Karma Queens, Geek Gods and Innerpreneurs takes a fresh look at how specific, colorful and influential consumer types are shaping tomorrow's marketplace now.”-David Granger, Editor-in-Chief, Esquire

“Consumer Types are an entirely new way to classify consumers, brought to life with fascinating real world stories, backed up with supporting data, and going far beyond demographics.”-Bennett L. Brenton, Ph.D., Director of Innovation, PepsiCo

“An insightful, impactful book that speaks to a sensibility, passion, and drive for understanding the 'consumer heartbeat.'”-Todd Cunningham, Senior Vice President Brand Strategy and Planning, MTV Music Television

“Don't let all the talk about marketing fool you-identifying C-types helps you communicate better on an everyday basis with absolutely anyone. The possibilities (read: profits) are endless.”-Stephanie Young, Health Director, MORE Magazine

“Ron Rentel has synthesized findings from a powerful, highly sensitive new market research approach into a brilliant chronicle of nine new subcultures that will inform and excite any reader. It is an anthropological thrill ride through the 21st Century's first decade. Highly engaging and readable, it is a MUST for anyone who recognizes the bankruptcy of mass marketing and who understands that our modern “world” is in fact a confederation of niches.”-Gary Hirshberg, President and CE-Yo, Stonyfield Farm

“An interesting exploration of new slices of our fragmented psyche. Filled with useful insights and amusing anecdotes.”-Edwin Schlossberg, Founder, ESI Design

“Ron Rentel captures the essence of consumer habits in this engaging insider's view of interesting personality types...a must-read for consumers and marketers everywhere.”-Madelyn H. Fernstrom, Ph.D., CNS, University of Pittsburgh Medical Center

Read More Show Less

Product Details

  • ISBN-13: 9780071477918
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 5/27/2007
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.20 (h) x 1.12 (d)

Meet the Author

Ron Rentel is the founder of Consumer Eyes, a leading brand and innovation consultancy, which creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. He is also cofounder of BuzzBack Market Research, an online market research company. Visit Ron Rentel at consumereyes.com.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)