Kate Spade

Overview

From a tiny loft in Manhattan, Kate Brosnahan turned a simple idea into a multimillion dollar business. The "kate spade" idea-that handbags should be practical, but also fun-revolutionized the world market in accessories. With her future husband, Andy Spade, the young woman from Kansas City, Missouri, started making handbags because she couldn't find a purse she wanted to own. Her design genius combines the familiar with the unexpected, a simple shape with a dramatic color accent or an unexpected fabric. Her ...

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Overview

From a tiny loft in Manhattan, Kate Brosnahan turned a simple idea into a multimillion dollar business. The "kate spade" idea-that handbags should be practical, but also fun-revolutionized the world market in accessories. With her future husband, Andy Spade, the young woman from Kansas City, Missouri, started making handbags because she couldn't find a purse she wanted to own. Her design genius combines the familiar with the unexpected, a simple shape with a dramatic color accent or an unexpected fabric. Her radar for empty niches in the marketplace led her to expand her offerings, eventually designing leather bags, luggage, stationery, shoes, eyeglasses, homewares, and a host of other beautiful, practical products-all spread with a bit of fun.

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Product Details

  • ISBN-13: 9781599351544
  • Publisher: Morgan Reynolds Pub
  • Publication date: 9/30/2010
  • Series: Profiles in Fashion Series
  • Format: Library Binding
  • Pages: 112
  • Sales rank: 1,223,340
  • Age range: 12 - 15 Years
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.50 (d)

Table of Contents

Chapter 1 You Never Grow Out of a Purse 11

Chapter 2 How Hard Can It Be? 21

Chapter 3 It Didn't Cover the Cost of the Show 33

Chapter 4 Huge Growth We Didn't Expect 45

Chapter 5 Whatever Needs to Be Done Is the Job 61

Chapter 6 Not Advertising Is a Form of Advertising 71

Chapter 7 I've Never Seen Anything Take off So Well 83

Chapter 8 I'm Not Worrying as Much 93

Timeline 98

Sources 99

Bibliography 104

Web Sites 110

Index 111

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