Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers

Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers

by Kathleen Hawkins
     
 

Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond

…  See more details below

Overview

Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait promotions that keep customers coming back—from an engagement portrait session to the wedding to maternity and new baby photographs, to family holiday cards and more. Comprehensive and effective, these techniques help photographers achieve and surpass business goals.

Product Details

ISBN-13:
9781584282327
Publisher:
Amherst Media, Incorporated
Publication date:
06/01/2008
Pages:
128
Product dimensions:
8.30(w) x 10.90(h) x 0.40(d)

Meet the Author

Kathleen Hawkins is an award-winning adviser to photographers and the author of "The Bride's Guide to Wedding Photography," "Digital Photography for Children's and Family Portraiture," "Marketing and Selling Techniques for Digital Photography," and "The Parent's Guide to Photographing Children and Families. "She lives in Longwood, Florida.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >