Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It

Overview

As the Baby Boomers retire and the young Millennials, also known asGeneration Y, enter the workforce, this massive demographic shiftis causing big problems for even the most successful companies.These Millennials are highly sought-after for their technologicalsavvy, energetic work ethos, and young, hip attitude that can helpcompanies connect with young consumers.

But all is not well. Many companies are able to recruitMillennial workers effectively, but end up alienating and ...

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Overview

As the Baby Boomers retire and the young Millennials, also known asGeneration Y, enter the workforce, this massive demographic shiftis causing big problems for even the most successful companies.These Millennials are highly sought-after for their technologicalsavvy, energetic work ethos, and young, hip attitude that can helpcompanies connect with young consumers.

But all is not well. Many companies are able to recruitMillennial workers effectively, but end up alienating and losingthem shortly thereafter. Despite their good qualities, theMillennials don't always share the traditional values of Boomers,with whom they often come into conflict. Disenchanted, manyMillennials give up and look for opportunities outside thecorporate world. This high turnover rate among the young—whomust be recruited, trained, and then replaced—is costingcompanies billions of dollars every year.

If your company is struggling to hang on to young workers,Keeping the Millennials offers sage advice and smartstrategies for building a workplace that welcomes employees ofevery generation. It explains how to lower turnover rates and thehigh costs that accompany them and suggests effective policies forattracting and retaining young workers. You'll learn where and howto find energetic twenty-somethings; the big mistakes that couldbrand your company as a bad place for young professionals; the mostcommon complaints the generations direct at each other; and the topten things you can do to make your company a place where youngpeople want to stay and build a career.

Today, you can't afford to let generational differences stand inthe way of getting things done. Nor can you afford to alienate onegeneration by favoring another. Happy employee—of everygeneration—lead to happy customers. If you want to keep yourbusiness stocked with young, fresh, talented people—anddramatically cut your turnover costs in theprocess—Keeping the Millennials shows you how to turnconflict into collaboration, productivity, and businesssuccess.

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Product Details

  • ISBN-13: 9780470438510
  • Publisher: Wiley
  • Publication date: 6/2/2009
  • Edition number: 1
  • Pages: 256
  • Sales rank: 253,520
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Dr. Joanne G. Sujansky, Certified Speaking Professional, isfounder and CEO of KEYGroup, an international speaking, training,executive coaching, and assessment firm. She is a former nationalpresident of the American Society for Training and Development andan active member of the National Speakers Association. She is anin-demand keynote speaker and a consultant to many largecorporations.

Dr. Jan Ferri-Reed is a seasoned consultant and Presidentof KEYGroup. Her work includes speaking, corporate assessments, andconsulting with corporate clients. She is also an active member ofthe American Society for Training and Development.

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Table of Contents

Acknowledgments.

1 A Generational Battle Ahead.

2 A Workforce to Reckon With.

3 Attracting Millennials . . . The “CoolFactor”.

4 Those Other Children of Boomers . . . GenerationX.

5 Creating a Millennial-Friendly Culture.

6 Managing Millennials.

7 Millennial or Boomer?

8 Preparing Millennials to Lead.

9 R U Communicating with Millennials?

10 Marketing to Millennials.

11 Where to Start?

Notes.

About the Authors.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Posted October 5, 2009

    more from this reviewer

    Revealing advice on the new generation of workers

    The baby boomers' children have grown up to be master multitaskers, able to send text messages, download music, watch TV and study at the same time. They're entering the labor pool in droves, and they expect their jobs to be not only stimulating and well-paying but also (if you can imagine it) fun. Who are these extraordinary people with their radical work ethic? They are the "Millennials," the second wave of baby boomer children who are questioning the way their parents do business. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed caution managers that they must cater to millennials or risk losing billions in employee turnover and unachieved productivity. The authors explain how the members of this over-nurtured, well-educated, technology-savvy generation differ from their parents and grandparents. They also explain how to make workplaces hip enough to attract and retain this new talent. getAbstract suggests this insightful read to baby boomers who are struggling to manage these bright, energetic, puzzling and sometimes exasperating employees.

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  • Anonymous

    Posted May 10, 2012

    No text was provided for this review.

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