Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It [NOOK Book]

Overview

As the Baby Boomers retire and the young Millennials, also known as Generation Y, enter the workforce, this massive demographic shift is causing big problems for even the most successful companies. These Millennials are highly sought-after for their technological savvy, energetic work ethos, and young, hip attitude that can help companies connect with young consumers.

But all is not well. Many companies are able to recruit Millennial workers effectively, but end up alienating ...

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Keeping The Millennials: Why Companies Are Losing Billions in Turnover to This Generation- and What to Do About It

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Overview

As the Baby Boomers retire and the young Millennials, also known as Generation Y, enter the workforce, this massive demographic shift is causing big problems for even the most successful companies. These Millennials are highly sought-after for their technological savvy, energetic work ethos, and young, hip attitude that can help companies connect with young consumers.

But all is not well. Many companies are able to recruit Millennial workers effectively, but end up alienating and losing them shortly thereafter. Despite their good qualities, the Millennials don't always share the traditional values of Boomers, with whom they often come into conflict. Disenchanted, many Millennials give up and look for opportunities outside the corporate world. This high turnover rate among the young—who must be recruited, trained, and then replaced—is costing companies billions of dollars every year.

If your company is struggling to hang on to young workers, Keeping the Millennials offers sage advice and smart strategies for building a workplace that welcomes employees of every generation. It explains how to lower turnover rates and the high costs that accompany them and suggests effective policies for attracting and retaining young workers. You'll learn where and how to find energetic twenty-somethings; the big mistakes that could brand your company as a bad place for young professionals; the most common complaints the generations direct at each other; and the top ten things you can do to make your company a place where young people want to stay and build a career.

Today, you can't afford to let generational differences stand in the way of getting things done. Nor can you afford to alienate one generation by favoring another. Happy employee—of every generation—lead to happy customers. If you want to keep your business stocked with young, fresh, talented people—and dramatically cut your turnover costs in the process—Keeping the Millennials shows you how to turn conflict into collaboration, productivity, and business success.

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Product Details

  • ISBN-13: 9780470498514
  • Publisher: Wiley
  • Publication date: 6/15/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • Sales rank: 529,876
  • File size: 539 KB

Meet the Author

Dr. Joanne G. Sujansky, Certified Speaking Professional, is founder and CEO of KEYGroup, an international speaking, training, executive coaching, and assessment firm. She is a former national president of the American Society for Training and Development and an active member of the National Speakers Association. She is an in-demand keynote speaker and a consultant to many large corporations.

Dr. Jan Ferri-Reed is a seasoned consultant and President of KEYGroup. Her work includes speaking, corporate assessments, and consulting with corporate clients. She is also an active member of the American Society for Training and Development.

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Table of Contents

Acknowledgments.

1 A Generational Battle Ahead.

2 A Workforce to Reckon With.

3 Attracting Millennials . . . The “Cool Factor”.

4 Those Other Children of Boomers . . . Generation X.

5 Creating a Millennial-Friendly Culture.

6 Managing Millennials.

7 Millennial or Boomer?

8 Preparing Millennials to Lead.

9 R U Communicating with Millennials?

10 Marketing to Millennials.

11 Where to Start?

Notes.

About the Authors.

Index.

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Sort by: Showing all of 2 Customer Reviews
  • Posted October 5, 2009

    more from this reviewer

    Revealing advice on the new generation of workers

    The baby boomers' children have grown up to be master multitaskers, able to send text messages, download music, watch TV and study at the same time. They're entering the labor pool in droves, and they expect their jobs to be not only stimulating and well-paying but also (if you can imagine it) fun. Who are these extraordinary people with their radical work ethic? They are the "Millennials," the second wave of baby boomer children who are questioning the way their parents do business. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed caution managers that they must cater to millennials or risk losing billions in employee turnover and unachieved productivity. The authors explain how the members of this over-nurtured, well-educated, technology-savvy generation differ from their parents and grandparents. They also explain how to make workplaces hip enough to attract and retain this new talent. getAbstract suggests this insightful read to baby boomers who are struggling to manage these bright, energetic, puzzling and sometimes exasperating employees.

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  • Anonymous

    Posted May 10, 2012

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