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"Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology ...
"Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!"
—Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready?
"Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies."
—Jim Kouzes, bestselling coauthor of The Leadership Challenge
"I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality."
—Morris Massey, PhD, creator of the What You Are Is... video training series, EnterpriseMedia.com
"Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees."
—Jack Phillips, PhD,Chairman, ROI Institute
1 A Generational Battle Ahead.
2 A Workforce to Reckon With.
3 Attracting Millennials . . . The “Cool Factor”.
4 Those Other Children of Boomers . . . Generation X.
5 Creating a Millennial-Friendly Culture.
6 Managing Millennials.
7 Millennial or Boomer?
8 Preparing Millennials to Lead.
9 R U Communicating with Millennials?
10 Marketing to Millennials.
11 Where to Start?
About the Authors.
Posted October 5, 2009
The baby boomers' children have grown up to be master multitaskers, able to send text messages, download music, watch TV and study at the same time. They're entering the labor pool in droves, and they expect their jobs to be not only stimulating and well-paying but also (if you can imagine it) fun. Who are these extraordinary people with their radical work ethic? They are the "Millennials," the second wave of baby boomer children who are questioning the way their parents do business. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed caution managers that they must cater to millennials or risk losing billions in employee turnover and unachieved productivity. The authors explain how the members of this over-nurtured, well-educated, technology-savvy generation differ from their parents and grandparents. They also explain how to make workplaces hip enough to attract and retain this new talent. getAbstract suggests this insightful read to baby boomers who are struggling to manage these bright, energetic, puzzling and sometimes exasperating employees.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 10, 2012
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