Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners / Edition 1

Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners / Edition 1

by David Dranove, Sonia Marciano
     
 

ISBN-10: 0471478555

ISBN-13: 9780471478553

Pub. Date: 07/22/2005

Publisher: Wiley

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position,

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Overview

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:

• Measuring your firm's competitive advantage

• Analyzing opportunities and threats in your industry

• Responding to a competitor's strategy and pricing

• Coping with entry into new markets

• Positioning your firm against the competition

• Developing a sustainable, long-term competitive advantage

• And much more

Product Details

ISBN-13:
9780471478553
Publisher:
Wiley
Publication date:
07/22/2005
Pages:
240
Sales rank:
1,053,744
Product dimensions:
9.26(w) x 6.20(h) x 0.90(d)

Table of Contents

Introduction.

Chapter 1: Getting Ready to Do Strategy.

Chapter 2: B Minus C: Positioning Your Firm against the Competition.

Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.

Chapter 4: Measuring Your Competitive Advantage: A Toolkit.

Chapter 5: The Cancer of Competition: How to Diagnose It.

Chapter 6: The Cancer of Competition: How to Cure It.

Chapter 7: The Threat of Entry and How to Combat It.

Chapter 8: How to Sustain Your Competitive Advantage.

Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.

Index.

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