By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement Media Today: An Introduction to Mass Communication, but it can also be used independently.
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415992053), including discussion questions, RSS feeds, and Joseph Turow's regularly updated blog "Media Today and Tomorrow," are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.
Brooke Erin Duffy is pursuing her PhD at the University of Pennsylvania's Annenberg School for Communication.
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He is the author of more than 50 articles and 8 books on mass media industries, including the third edition of his textbook Media Today: An Introduction to Mass Communication (Routledge, forthcoming September 2008). He currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Journalism, Critical Studies in Media Communication, Poetics, the Sage Annual Review of Communication Research, and New Media and Society. He was Chair of the Mass Communication Division of the International Communication Association from 1993 to 1997.