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KFC in China: Secret Recipe for Success
     

KFC in China: Secret Recipe for Success

by Warren Liu
 

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Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The

Overview

Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Product Details

ISBN-13:
9780470823842
Publisher:
Wiley
Publication date:
09/26/2008
Pages:
200
Product dimensions:
6.00(w) x 9.00(h) x 0.80(d)

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