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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
     

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

by Bob Pritchard
 

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A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products

Overview

A complete course on the rules of marketing for today’s climate

In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.

The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.

  • Delivers step-by-step advice on how to add value to every purchase
  • Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign
  • Develops critical thinking skills to push you beyond your comfort level

With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.

Product Details

ISBN-13:
9781118035085
Publisher:
Wiley
Publication date:
08/23/2011
Pages:
272
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

BOB PRITCHARD, known as"Mr. Marketer," is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.

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