Kick Ass Business and Marketing Secrets: How to Blitz Your Competition

Overview

Praise for KicK-Ass Business &Marketing Secrets

"Kick-Ass Business and Marketing Secrets demystifies all that issacred in business and marketing. If you read it, they will come."
Tim Draper, Founder and Managing Director, Draper Fisher Jurvetson

"Bob has worked with our multi-award-winning business on avariant of business subjects. He is inspirational and colorful with an impressive proven and sustainable...

See more details below
Other sellers (Hardcover)
  • All (11) from $4.50   
  • New (6) from $14.51   
  • Used (5) from $4.50   

Overview

Praise for KicK-Ass Business &Marketing Secrets

"Kick-Ass Business and Marketing Secrets demystifies all that issacred in business and marketing. If you read it, they will come."
Tim Draper, Founder and Managing Director, Draper Fisher Jurvetson

"Bob has worked with our multi-award-winning business on avariant of business subjects. He is inspirational and colorful with an impressive proven and sustainable track record. I challenge anyonenot to gain a fresh and innovative insight from this exceptional book."
Edwin Bessant, CEO, Ceuta Healthcare Group

"Bob's keynote to our global conference was phenomenal, engagingly funny, highly energetic, educational, thought-provoking, and a little irreverent. This book is the same: highly educational and reflects real-world reality."
Cecelia Chott, Executive Director, Institute 2.0 Content Services, Leading Real Estate Companies of the World

"This is an amazing book with many challenging concepts and conclusions regarding new marketing tools in a globalized market. This practicable book will get you thinking, and as Bob says, 'No matter what your history or your current situation, you can achieve it all if you begin today.'"
Alfonso Roberes, International Sponsorship Manager, Real Madrid CF

Read More Show Less

Product Details

  • ISBN-13: 9781118035085
  • Publisher: Wiley
  • Publication date: 8/23/2011
  • Edition number: 1
  • Pages: 272
  • Sales rank: 1,238,173
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

BOB PRITCHARD, known as"Mr. Marketer," is an internationally renowned businessman, marketer, and speaker. His clients include many of the world's leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. He is CEO of Marketforce One, a business and marketing strategy company, and CEO of Marketforce One Media, a media content development company with offices in the United States, Australia, and Europe. Winner of the International Marketer of the Year Award, he has done business in more than fifty-three countries and has presented to major corporations and associations all over the globe.

Read More Show Less

Table of Contents

Preface vii

Chapter 1 The Need for a New Approach 1

Chapter 2 Keep Learning, Predict, and Embrace Change 29

Chapter 3 Moment of Truth 47

Chapter 4 Formulate a Clear Business Vision 65

Chapter 5 Research Is the Foundation of Success 71

Chapter 6 Know What Business You Are In 89

Chapter 7 Your Name and Image Are Critical Success Tools 95

Chapter 8 Customer Purchasing Benefit 101

Chapter 9 Success Is About the Customer, Not the Product? 111

Chapter 10 Sell Emotional Benefits, Not Features 119

Chapter 11 Positively Outrageous Service Is Great Business 125

Chapter 12 Add Value to Every Transaction 159

Chapter 13 Building the Brand and First Recall 175

Chapter 14 Where and How Do You Offer Your Product? 189

Chapter 15 Internet Commerce and Social Media 217

Chapter 16 Close the Sale by Reversing the Risk 239

Chapter 17 Cut through the Clutter 245

Chapter 18 Persistence and Morality Pay 253

Conclusion 259

About the Author 263

Index 267

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)