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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition [NOOK Book]
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Praise forKicK-Ass Business &Marketing Secrets
"Kick-Ass Business and Marketing Secrets demystifies all that issacred in business and marketing. If you read it, they will come."—Tim DraperFounder and Managing Director, Draper Fisher Jurvetson
"Bob has worked with our multi-award-winning business on avariant of business subjects. He is inspirational and colorful with an impressive proven and sustainable track record. I challenge anyonenot to gain a fresh and innovative insight from this exceptional book."—Edwin BessantCEO, Ceuta Healthcare Group
"Bob's keynote to our global conference was phenomenal, engagingly funny, highly energetic, educational, thought-provoking, and a little irreverent. This book is the same: highly educational and reflects real-world reality."—CecElia ChottExecutive Director, Institute 2.0 Content Services,Leading Real Estate Companies of the World®
"This is an amazing book with many challenging concepts and conclusions regarding new marketing tools in a globalized market. This practicable book will get you thinking, and as Bob says, 'No matter what your history or your current situation, you can achieve it all if you begin today.'" —Alfonso RoberesInternational Sponsorship Manager, Real Madrid CF
Chapter 1 The Need for a New Approach 1
Chapter 2 Keep Learning, Predict, and Embrace Change 29
Chapter 3 Moment of Truth 47
Chapter 4 Formulate a Clear Business Vision 65
Chapter 5 Research Is the Foundation of Success 71
Chapter 6 Know What Business You Are In 89
Chapter 7 Your Name and Image Are Critical Success Tools 95
Chapter 8 Customer Purchasing Benefit 101
Chapter 9 Success Is About the Customer, Not the Product? 111
Chapter 10 Sell Emotional Benefits, Not Features 119
Chapter 11 Positively Outrageous Service Is Great Business 125
Chapter 12 Add Value to Every Transaction 159
Chapter 13 Building the Brand and First Recall 175
Chapter 14 Where and How Do You Offer Your Product? 189
Chapter 15 Internet Commerce and Social Media 217
Chapter 16 Close the Sale by Reversing the Risk 239
Chapter 17 Cut through the Clutter 245
Chapter 18 Persistence and Morality Pay 253
Conclusion 259
About the Author 263
Index 267
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Overview
Praise forKicK-Ass Business &Marketing Secrets
"Kick-Ass Business and Marketing Secrets demystifies all that issacred in business and marketing. If you read it, they will come."—Tim DraperFounder and Managing Director, Draper Fisher Jurvetson
"Bob has worked with our multi-award-winning business on avariant of business subjects. He is inspirational and colorful with an impressive proven and sustainable track record. I challenge anyonenot to gain a fresh and innovative insight from this exceptional book."—Edwin BessantCEO, Ceuta Healthcare Group
"Bob's keynote to our global conference was phenomenal, engagingly funny, highly energetic, educational, thought-provoking, and a little ...