Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

Overview

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and ...

See more details below
Other sellers (Paperback)
  • All (9) from $4.49   
  • New (4) from $13.24   
  • Used (5) from $4.49   
Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.49
BN.com price
(Save 43%)$21.95 List Price

Overview

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Read More Show Less

Product Details

  • ISBN-13: 9781599182537
  • Publisher: Entrepreneur Press
  • Publication date: 8/5/2008
  • Edition number: 1
  • Pages: 304
  • Sales rank: 1,064,077
  • Product dimensions: 7.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.

Read More Show Less

Table of Contents

Introduction 1

Ch. 1 Don't Be Intimidated by Copywriting - Be Inspired! 5

Ch. 2 Get Organized with the Copywriting Outline 15

Ch. 3 Exploit Your Product's Benefits 23

Ch. 4 Exploit Your Competition's Weaknesses 37

Ch. 5 Know Your Audience 49

Ch. 6 Communicate W.I.I.F.M. (What's In It For Me?) 61

Ch. 7 Focus on "You," Not "We" 73

Ch. 8 Understand Your Medium 83

Ch. 9 Avoid T.M.I. (Too Much Information) 93

Ch. 10 Include a Call to Action 107

Ch. 11 C.Y.A. (Cover Your Ass) 117

Ch. 12 Proofread 127

Ch. 13 Common Forms of Copywriting 135

Ch. 14 Copywriting, Blogging, and the Social Web 147

Ch. 15 Branding and Design 155

Ch. 16 A Collection of Real-World Small and Medium-Size Business Examples 165

Ch. 17 Samples and Practical Examples 185

Ch. 18 Be Confident, and Go for It 223

Layman's Glossary 229

Appendix A Copywriting Outline 235

Appendix B Additional Copywriting and Marketing Resources 247

Index 249

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)