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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle
     

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

by Susan M. Gunelius
 

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Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in

Overview

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Product Details

ISBN-13:
9781599182537
Publisher:
Entrepreneur Press
Publication date:
08/05/2008
Pages:
304
Product dimensions:
7.00(w) x 8.90(h) x 0.70(d)

Meet the Author

Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.

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