Kids Rule!: Nickelodeon and Consumer Citizenship / Edition 1

Kids Rule!: Nickelodeon and Consumer Citizenship / Edition 1

4.7 4
by Sarah Banet-Weiser
     
 


Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.See more details below

Overview


Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.

Product Details

ISBN-13:
9780822339939
Publisher:
Duke University Press Books
Publication date:
10/28/2007
Series:
Console-ing Passions Series
Edition description:
New Edition
Pages:
296
Sales rank:
1,180,394
Product dimensions:
6.10(w) x 9.20(h) x 0.70(d)

Table of Contents

List of Illustrations ix

Acknowledgments xi

1. “We, the People of Nickelodeon”: Theorizing Empowerment and Consumer Citizenship 1

2. The Success Story: Nickelodeon and the Cable Industry 38

3. The Nickelodeon Brand: Buying and Selling the Audience 69

4. Girls Rule! Gender, Feminism, and Nickelodeon 104

5. Consuming Race on Nickelodeon 142

6. Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178

Conclusion: Kids Rule: The Nickelodeon Universe 211

Notes 219

Bibliography 245

Index 259

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >