Kids' TV Grows Up: The Path from Howdy Doody to SpongeBob

by Jo Holz

Overview

In the early days of television, suburban families welcomed TV into their homes as an electronic babysitter that would also teach their children about the world. Children's programming soon came to play a key role in the development of mass culture, promoting the shared interests, norms and vocabulary through which children interact with peers and define themselves as a cohort.

This social history examines the forces driving the development of children's television in the U.S., from its inception to the present. Analyses of iconic programs reveal how they influenced our concept of childhood.

Product Details

ISBN-13:	9781476668741
Publisher:	McFarland & Company, Incorporated Publishers
Publication date:	10/13/2017
Pages:	244
Product dimensions:	5.90(w) x 8.80(h) x 0.60(d)
Age Range:	18 Years

About the Author

Formerly head of research for Sesame Workshop, Jo Holz has been a market research executive for NBC, Oxygen Media and Nielsen, taught media studies at New York University, Rutgers University and Columbia University, and was Professional in Residence at the Annenberg Public Policy Center, University of Pennsylvania. She lives in Philadelphia.

Table of Contents

Table of Contents

Acknowledgments
Preface
Introduction
One. The Birth of Children’s Television (Late 1940s to Mid–1950s)
Two. The Infancy of Children’s Television (Mid to Late 1950s)
Three. The Toddler Years (the 1960s)
Four. Early Childhood (the 1970s)
Five. Middle Childhood (the 1980s)
Six. The Tweens (the 1990s)
Seven. The Postmodern Child (2000–Present)
Epilogue
Chapter Notes
Bibliography
Index