Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.
Killer UX Designby Jodie Moule
Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people
Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick"
The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.
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Have you heard of UX and want to learn more about the basics, or expand your knowledge in distinct aspects of the UX process? If you do, then this book is for you! Author Jodie Moule, has done an outstanding job of writing a book that aims to be an introduction to user experience design. Moule, begins by defining UX design and considers what makes a great experience. Next, the author explores the problem that your client or company aims to solve with the UX process, and explains some useful ways to ensure your success. Next, she addresses all the research methods available to you, and looks at how to recruit users for testing. Then, the author discusses how to analyze the data you’ve collected from your user testing. She continues by showing you how to use sketching as a tool. Next, the author shows you how to form working models of your design. Then, she discusses why the whole reason for creating prototypes is to test them with your users, in order to validate whether your design is worth pursuing. Finally, the author focuses on testing and evaluating your solution as you prepare to launch—and beyond. The premise of this most excellent book is the need to understand how people behave to make well-informed design decisions that produce a great customer experience for your users. More importantly, the author’s aim was to present UX design in a fun, practical, and non-academic way, so that the concepts are accessible and can be tried out immediately.