Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

by Gerry McGovern
     
 

ISBN-10: 071367704X

ISBN-13: 9780713677041

Pub. Date: 09/01/2007

Publisher: A&C Black Publishers, Ltd.

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content by Gerry McGovern provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of

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Overview

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content by Gerry McGovern provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

Product Details

ISBN-13:
9780713677041
Publisher:
A&C Black Publishers, Ltd.
Publication date:
09/01/2007
Edition description:
New Edition
Pages:
224
Product dimensions:
6.73(w) x 9.15(h) x 0.45(d)

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