Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

by Gerry McGovern
     
 

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On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.


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Overview

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.


This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters


Web content is an increasingly important asset. It helps sell
products and deliver services. From travel companies to software
companies, from universities to governments, it's something that has to
be got right.

Product Details

ISBN-13:
9781408156766
Publisher:
Bloomsbury USA
Publication date:
07/01/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
224
File size:
6 MB

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Meet the Author

Gerry McGovern is managing partner at a consultancy that focuses on maximising value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.

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