Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny
     
 

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Corporate giants have weaknesses; this book teaches you how, when, and where to strike.

Stephen Denny lays out powerful strategies for overtaking larger competitors in any market. He profiles more than thirty companies- including Method, JetBlue, and Adobe in the United States, Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me

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Overview

Corporate giants have weaknesses; this book teaches you how, when, and where to strike.

Stephen Denny lays out powerful strategies for overtaking larger competitors in any market. He profiles more than thirty companies- including Method, JetBlue, and Adobe in the United States, Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble companies can outmaneuver larger competitors.

Denny shares fresh case studies and interviews, peppering each chapter with insights from professional athletes, screenwriters, chefs, hostage negotiators, and others. He discusses strategies such as:

Winning in the last inch. Leverage someone else's investment- just be there the moment the customer grabs his wallet
Creating "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go
Fight unfairly. Learn how underdog brands can turn the tables

From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters- the size of the fight in the dog.

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Editorial Reviews

From the Publisher
“Learn why quick and dirty is better than shock and awe in this timely book.”

—Guy Kawasaki, bestselling author of Enchantment

 

Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”

—Jim Koch, founder and brewer, The Boston Beer Company

Product Details

ISBN-13:
9781591843832
Publisher:
Penguin Publishing Group
Publication date:
03/31/2011
Pages:
256
Product dimensions:
9.12(w) x 6.30(h) x 0.94(d)
Age Range:
18 Years

What People are saying about this

Rick Darnaby
“Denny cuts through the fat and gets into muscle. No models, no fluff, no disclaimer—just hard-hitting success stories and lessons learned. Denny reverse-engineers some true giant-slayings and leaves you with actionable insights. Read if you’re looking to do the impossible.” --(Rick Darnaby, former CEO of Nutrasweet and GM of Motorola Europe)
Jim Koch
“Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”--(Jim Koch, founder and brewer, The Boston Beer Company, maker of Samuel Adams)
David Meerman Scott
“Size and scale are not the only formula for success. With examples from around the world, Denny outlines powerful strategies that you can use to overtake larger competitors in any business and marketplace.” --(David Meerman Scott, author of The New Rules of Marketing & PR and Real-Time Marketing & PR )
Eric Ryan
“For Method, taking on Big Soap means moving fast, fighting dirty, and changing the game by flipping the giants’ strengths against them. Now you have the playbook.” --(Eric Ryan, cofounder of Method)
Guy Kawasaki
“Learn why quick and dirty is better than shock and awe in this timely book." --(Guy Kawasaki, author of Enchantment and cofounder of Alltop)
From the Publisher
“Learn why quick and dirty is better than shock and awe in this timely book.”
—Guy Kawasaki, bestselling author of Enchantment

Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”
—Jim Koch, founder and brewer, The Boston Beer Company
Michael Port
“Killing Giants is an essential manual for any company with a habit of fighting above its weight class. If you want to take on the big boys and win, this is required reading.” --(Michael Port, author of Book Yourself Solid and The Think Big Manifesto)

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