Corporate giants have weaknesses; this book teaches you how, when, and where to strike.
Stephen Denny lays out powerful strategies for overtaking larger competitors in any market. He profiles more than thirty companies- including Method, JetBlue, and Adobe in the United States, Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble companies can outmaneuver larger competitors.
Denny shares fresh case studies and interviews, peppering each chapter with insights from professional athletes, screenwriters, chefs, hostage negotiators, and others. He discusses strategies such as:
• Winning in the last inch. Leverage someone else's investment- just be there the moment the customer grabs his wallet
• Creating "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go
• Fight unfairly. Learn how underdog brands can turn the tables
From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters- the size of the fight in the dog.