Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

by Stephen Denny
     
 

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Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound

Overview

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.

Editorial Reviews

From the Publisher
“Learn why quick and dirty is better than shock and awe in this timely book.”

—Guy Kawasaki, bestselling author of Enchantment

 

Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”

—Jim Koch, founder and brewer, The Boston Beer Company

Product Details

ISBN-13:
9781591846277
Publisher:
Penguin Publishing Group
Publication date:
05/28/2013
Pages:
256
Product dimensions:
5.47(w) x 8.42(h) x 0.69(d)
Age Range:
18 Years

What People are saying about this

Rick Darnaby
“Denny cuts through the fat and gets into muscle. No models, no fluff, no disclaimer—just hard-hitting success stories and lessons learned. Denny reverse-engineers some true giant-slayings and leaves you with actionable insights. Read if you’re looking to do the impossible.” --(Rick Darnaby, former CEO of Nutrasweet and GM of Motorola Europe)
Jim Koch
“Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”--(Jim Koch, founder and brewer, The Boston Beer Company, maker of Samuel Adams)
David Meerman Scott
“Size and scale are not the only formula for success. With examples from around the world, Denny outlines powerful strategies that you can use to overtake larger competitors in any business and marketplace.” --(David Meerman Scott, author of The New Rules of Marketing & PR and Real-Time Marketing & PR )
Eric Ryan
“For Method, taking on Big Soap means moving fast, fighting dirty, and changing the game by flipping the giants’ strengths against them. Now you have the playbook.” --(Eric Ryan, cofounder of Method)
Guy Kawasaki
“Learn why quick and dirty is better than shock and awe in this timely book." --(Guy Kawasaki, author of Enchantment and cofounder of Alltop)
From the Publisher
“Learn why quick and dirty is better than shock and awe in this timely book.”
—Guy Kawasaki, bestselling author of Enchantment

Killing Giants recounts the tales of successful entrepreneurs who started from scratch, became scrappy and innovative, and learned how to compete successfully in an arena of giants. The information here is practical, valuable, and actionable.”
—Jim Koch, founder and brewer, The Boston Beer Company
Michael Port
“Killing Giants is an essential manual for any company with a habit of fighting above its weight class. If you want to take on the big boys and win, this is required reading.” --(Michael Port, author of Book Yourself Solid and The Think Big Manifesto)

Meet the Author

STEPHEN DENNY is president of strategy, marketing, and branding consultancy Denny Marketing. He is a frequent contributor to The Daily Fix and Marketing Profs as well as his own marketing blog. He lives outside San Francisco.

Visit www.stephendenny.com

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