- Shopping Bag ( 0 items )
Denny shares fresh case studies and interviews, peppering each chapter with insights shared by ...
Denny shares fresh case studies and interviews, peppering each chapter with insights shared by professional athletes, screenwriters, chefs, hostage negotiators, and others. He discusses strategies such as:
· Winning in the last inch. Leverage someone else's investment-just be there the moment the cus tomer grabs their wallet
· Creating "thin ice" arguments. Shift the conver sation to places where the competition can't-or won't-go
· Fight unfairly. Learn how underdog brands can turn the tables and become the bully
From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters-the size of the fight in the dog.
Posted April 23, 2011
As soon as I saw this book advertised on Black Enterprise's website, I called Barnes and Noble and pre-ordered it. This has to be one of the best entrepreneur books I have read. It gives you the electricity to light the bulb(basically it gives you a lot of different strategies for taking down a giant in your respective industry). I cannot recommend this book enough to the new generation(my generation) of business OWNERS who want to create wealth, and not just earn a paycheck.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.