Kinderculture: The Corporate Construction of Childhood / Edition 3

Kinderculture: The Corporate Construction of Childhood / Edition 3

by Shirley R. Steinberg
     
 

View All Available Formats & Editions

ISBN-10: 0813344891

ISBN-13: 9780813344898

Pub. Date: 01/11/2011

Publisher: Westview Press


America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a “kinderculture.” In this eye-opening book, editor Shirley R. Steinberg

Overview


America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a “kinderculture.” In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.

Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today’s children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.

Product Details

ISBN-13:
9780813344898
Publisher:
Westview Press
Publication date:
01/11/2011
Edition description:
Third Edition, Third Edition
Pages:
320
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Table of Contents

1 Kinderculture: Mediating, Simulacralizing, and Pathologizing the New Childhood Shirley R. Steinberg 1

2 Teens and Vampires: From Buffy the Vampire Slayer to Twilight's Vampire Lovers Douglas Kellner 55

3 Is Disney Good for Your Kids? How Corporate Media Shape Youth Identity in the Digital Age Henry A. Giroux Grace Pollock 73

4 Selling Subculture: An Examination of Hot Topic Sarah Hanks 93

5 Queer Eye for the Straight-Acting Guy: The Performance of Masculinity in Gay Youth Culture and Popular Culture Dennis Carlson 115

6 FLUID: Teen and Youth Identity Construction in Cyberspace Donyell L. Roseboro 135

7 Tween-Method and the Politics of Studying Kinderculture Ingvild Kvale Sørenssen Claudia Mitchell 153

8 From Miley Merchandising to Pop Princess Peddling: The Hannah Montana Phenomenon Ruthann Mayes-Elma 173

9 Corporatizing Sports: Fantasy Leagues, the Athlete as Commodity, and Fans as Consumers Daniel E. Chapman John A. Weaver 187

10 Hip Hop and Critical Pedagogy: From Tupac to Master P to 50 Cent and Beyond Greg Dimitriadis 201

11 McDonald's, Power, and Children: Ronald McDonald/Ray Kroc Does It All for You Joe L. Kincheloe 219

12 The Book of Barbie: After Half a Century, the Bitch Continues to Have Everything Shirley R. Steinberg 249

13 Home Alone and Bad to the Bone: The Advent of a Postmodern Childhood Joe L. Kincheloe 265

About the Contributors and Editor 291

Notes 295

Index 299

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >