Kinderculture: The Corporate Construction of Childhood / Edition 3

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America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a “kinderculture.” In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.

Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today’s children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.

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Editorial Reviews

From the Publisher
Praise for Previous Editions:

“Thoughtful and illuminating.”
Contemporary Sociology

“An important contribution to the field of education as it is one of the few books that successfully makes the argument as to why (in very concrete terms) educators must pay attention to cultural studies.”
Educational Research

“A worthy study by all who work with children.”
Educational Leadership

“This is a brilliant book, a critical, interpretive undoing of North America and her children. We have waited too long for this analysis of child rearing, media-made children, and the postmodern family. This is the very best of critical pedagogy and cultural studies.”
Norman K. Denzin, University of Illinois, Urbana-Champaign

“We have placed the lives of our children in the hands of media capitalists who are redefining and reshaping childhood. It is about time that cultural critics take this issue seriously. Steinberg and Kincheloe’s collection opens up the possibility of a rigorous and scholarly debate in what must be one of the most important issues of our time.”
Larry Grossberg, University of North Carolina, Chapel Hill

“A seminal contribution to our understanding of the role media and popular culture play in the socialization of children and youth in America… The picture that emerges from the book is alarming and terrifying, but also one that gives us some reason for optimism: terrifying, because it spells out, in considerable detail, the deleterious effects media culture is having upon our children, but hopeful in that it alerts us to the dangers our media poses for children and suggests ways of countering it.”
Arthur Asa Berger, Author of Bloom’s Morning

Contemporary Sociology
Thoughtful and illuminating.
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Product Details

  • ISBN-13: 9780813344898
  • Publisher: Westview Press
  • Publication date: 1/11/2011
  • Edition description: Third Edition, Third Edition
  • Edition number: 3
  • Pages: 320
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Shirley R. Steinberg is the director of The Paulo and Nita Freire International Project for Critical Pedagogy at McGill University and has been Research Professor at the University of Barcelona. Her most recent books include: Boy Culture: An Encyclopedia; 19 Urban Questions: Teaching in the City; Diversity and Multiculturalism: A Reader; Christotainment: Selling Jesus Through Popular Culture (Westview Press); and award-winning Contemporary Youth Culture Encyclopedia

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Table of Contents

1 Kinderculture: Mediating, Simulacralizing, and Pathologizing the New Childhood Shirley R. Steinberg 1

2 Teens and Vampires: From Buffy the Vampire Slayer to Twilight's Vampire Lovers Douglas Kellner 55

3 Is Disney Good for Your Kids? How Corporate Media Shape Youth Identity in the Digital Age Henry A. Giroux Grace Pollock 73

4 Selling Subculture: An Examination of Hot Topic Sarah Hanks 93

5 Queer Eye for the Straight-Acting Guy: The Performance of Masculinity in Gay Youth Culture and Popular Culture Dennis Carlson 115

6 FLUID: Teen and Youth Identity Construction in Cyberspace Donyell L. Roseboro 135

7 Tween-Method and the Politics of Studying Kinderculture Ingvild Kvale Sørenssen Claudia Mitchell 153

8 From Miley Merchandising to Pop Princess Peddling: The Hannah Montana Phenomenon Ruthann Mayes-Elma 173

9 Corporatizing Sports: Fantasy Leagues, the Athlete as Commodity, and Fans as Consumers Daniel E. Chapman John A. Weaver 187

10 Hip Hop and Critical Pedagogy: From Tupac to Master P to 50 Cent and Beyond Greg Dimitriadis 201

11 McDonald's, Power, and Children: Ronald McDonald/Ray Kroc Does It All for You Joe L. Kincheloe 219

12 The Book of Barbie: After Half a Century, the Bitch Continues to Have Everything Shirley R. Steinberg 249

13 Home Alone and Bad to the Bone: The Advent of a Postmodern Childhood Joe L. Kincheloe 265

About the Contributors and Editor 291

Notes 295

Index 299

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