Kinderculture: The Corporate Construction of Childhood

Kinderculture: The Corporate Construction of Childhood

by Shirley R. Steinberg
     
 

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America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a “kinderculture.” In this eye-opening book, editor Shirley R. Steinberg

Overview

America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a “kinderculture.” In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.

Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today’s children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.

Editorial Reviews

Contemporary Sociology
Thoughtful and illuminating.
From the Publisher

Praise for Previous Editions:

“Thoughtful and illuminating.”
Contemporary Sociology

“An important contribution to the field of education as it is one of the few books that successfully makes the argument as to why (in very concrete terms) educators must pay attention to cultural studies.”
Educational Research

“A worthy study by all who work with children.”
Educational Leadership

“This is a brilliant book, a critical, interpretive undoing of North America and her children. We have waited too long for this analysis of child rearing, media-made children, and the postmodern family. This is the very best of critical pedagogy and cultural studies.”
Norman K. Denzin, University of Illinois, Urbana-Champaign

“We have placed the lives of our children in the hands of media capitalists who are redefining and reshaping childhood. It is about time that cultural critics take this issue seriously. Steinberg and Kincheloe’s collection opens up the possibility of a rigorous and scholarly debate in what must be one of the most important issues of our time.”
Larry Grossberg, University of North Carolina, Chapel Hill

“A seminal contribution to our understanding of the role media and popular culture play in the socialization of children and youth in America… The picture that emerges from the book is alarming and terrifying, but also one that gives us some reason for optimism: terrifying, because it spells out, in considerable detail, the deleterious effects media culture is having upon our children, but hopeful in that it alerts us to the dangers our media poses for children and suggests ways of countering it.”
Arthur Asa Berger, Author of Bloom’s Morning

Product Details

ISBN-13:
9780813345246
Publisher:
Westview Press
Publication date:
01/11/2011
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Pages:
320
File size:
437 KB

What People are saying about this

Norman K. Denzin
This is a brilliant book, a critical, interpretive undoing of North America and her children.

Meet the Author

Shirley R. Steinberg is the director of The Paulo and Nita Freire International Project for Critical Pedagogy at McGill University and has been Research Professor at the University of Barcelona. Her most recent books include: Boy Culture: An Encyclopedia; 19 Urban Questions: Teaching in the City; Diversity and Multiculturalism: A Reader; Christotainment: Selling Jesus Through Popular Culture (Westview Press); and award-winning Contemporary Youth Culture Encyclopedia

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