Knock 'EM Dead Business Presentations

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Overview

For more than a decade, Knock 'em Dead has been the first, middle, and last word for job seekers on navigating a competitive, and often cutthroat, job market. Praised by BusinessWeek for its comprehensive content and "fast-paced, upbeat" style, the Knock 'em Dead series has helped over 3 million readers ace the interview and seal the deal.

However, Knock 'em Dead knows it's not just about getting the job-it's about managing a career. The ability to present authoritatively is ...

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Overview

For more than a decade, Knock 'em Dead has been the first, middle, and last word for job seekers on navigating a competitive, and often cutthroat, job market. Praised by BusinessWeek for its comprehensive content and "fast-paced, upbeat" style, the Knock 'em Dead series has helped over 3 million readers ace the interview and seal the deal.

However, Knock 'em Dead knows it's not just about getting the job-it's about managing a career. The ability to present authoritatively is critical-and often required-to succeed in the career arena. In today's business environment, a "presentation" is not limited to a speech at the annual meeting-trade shows, product launches, media inquiries, phone calls, interviews, and even performance appraisals are all considered business presentations.

Knock 'em Dead Business Presentations includes information on:

*Researching your presentation
*Finding the "magic bullets" that will capture your audience's attention
*Effectively using visual aids to make a point
*Crucial preparation points that shouldn't be ignored
*Audience involvement techniques
*Combatting speech anxiety
*Making the most of nontraditional speaking venues
*Using presentations to build professional recognition

Knock 'em Dead Business Presentations gives you the tools you need to make a dynamic impression.

Martin Yate is the author of the New York Times business bestseller Knock 'Em Dead. He is an internationally bestselling author with an unparalled body of work focused on lifetime career management. His previous positions include National Director of Training for Dunhill Personnel System, Inc., and Director of Personnel for Bell Industries' Computer Memory Division. His other books include Cover Letters That Knock 'Em Dead, Resumes That Knock 'Em Dead, and many others.
Peter Sander is a professional author in the field of business and personal finance. Twenty years as a marketing specialist for The Hewlett-Packard Company provided extensive experience as a project manager, trainer, and frequent presenter in a corporate environment. He holds an MBA from Indiana University and is an active member of Toastmasters International. This is his fifth business title. Other titles include Value Investing for Dummies, Niche and Grow Rich, and The Pocket Idiot's Guide to Living on a Budget.

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Product Details

  • ISBN-13: 9781580627603
  • Publisher: Adams Media Corporation
  • Publication date: 11/1/1902
  • Series: Knock 'EM Dead Series
  • Pages: 256
  • Product dimensions: 8.00 (w) x 9.22 (h) x 0.77 (d)

Table of Contents

Chapter 1: Speak Up, Speak Well, and Speak Often
Why presenting skills are so important in career development.

Chapter 2: Hot Air vs. Hot Stuff
Understanding your role as a speaker in business situations, understanding the audience and audience needs, and connecting with that audience. Different situations and scenarios encountered as a business presenter. How to get started - a ten-step approach to building an effective business presentation

Chapter 3: Finding Your Magic Bullets
Establishing a desired outcome for each presentation, and building a logical message and fact pattern to achieve that outcome.

Chapter 4: Get Your Ducks In A Row
Organizing the presentation, constructing a good opener, body and closer. How to adapt the opener, body and closer to varying situations, such as unfamiliar audiences or time constraints. How to get the main points across clearly and provide clean transitions from one part of the presentation to the next.

Chapter 5: The Hard Stuff
The why's and how's of visual aids. How to build, organize, and use visual aids effectively. Different kinds of visual aids and their uses.

Chapter 6: They Really Like Me and What I Have To Say
Initial planning for delivering business presentation. Preparing for dialog, discussion and question/answer sessions in a presentation. How to do a selling presentation. How get on the side of the audience, deliver to their needs, and keep them on your side.

Chapter 7: 'Twas The Night Before Presenting
Final preparation for the presentation. Learning the presentation venue, stagecraft, lighting, audio-visual equipment, physical appearance, other day-of-show details. Stage notes, rehearsal, practice, and contingency planning.

Chapter 8: Showtime
What to do the day of the show. Entering the stage, doing the pitch, exiting the stage, post-presentation followup. All about what to do on stage: stage presence, controlling nervousness, conversing with the audience, using humor, body language, verbal delivery, handling questions and distractions. Handling difficult or hostile audiences. How to begin and end a presentation effectively.

Chapter 9: Don't Just Stand There
In a business world increasingly virtual, managed by teleconference, videoconference and the Internet, how to handle presentation situations aside from typical in-person stand-up presentations. One-on-one presentations, teleconferences, video conferences - how to manage the situation and technology, emphasis on what's different about each situation.

Chapter 10: Build On Your Excellence
Once you become a competent business speaker, then what? What presenting opportunities blossom forth, and how do you take advantage of those opportunities to build your career? How to engage with and useconventions, conferences, public speaking, radio, and TV to continue building your personal reputation and "brand".

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted December 16, 2002

    Highly Recommended!

    Career management expert Martin Yate and finance whiz Peter Sander have assembled a dandy handbook on making effective presentations. After pointing out the value of developing this key career skill, they focus on how to prepare a good speech. They go from identifying your audience, to determining how best to deliver information, to being ready to be hot stuff at the podium. Similar books have explained these steps before, but the authors couldn¿t offer their meatier advice without beginning with the basics. Familiar instructions include researching your audience and topic, being yourself and using effective communications techniques. The more distinctive information covers turning your talk into a kind of conversation with the audience, employing audio visual aids effectively and adopting proper stage dress and manners. Though the material is familiar, we from getAbstract appreciate this well-organized, clear presentation and suggests that beginning speakers might want to walk this way before stepping up to the microphone.

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