Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation [NOOK Book]

Overview

Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, supervisors, and industry leaders—that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He’s grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and ...

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Know What Makes Them Tick: How to Successfully Negotiate Almost Any Situation

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Overview

Max Siegel started with none of the obvious advantages, yet again and again he built mutually beneficial partnerships—with peers, mentors, supervisors, and industry leaders—that took him to the heights of professional and personal achievement. He’s managed some of the world’s top recording artists, ballplayers, and race-car drivers, and helped run some of the top organizations in sports and entertainment. He’s grown fragmented niche markets into bestselling audiences by tapping into the universal hopes and passions that bring people together. Now he travels the country giving motivational speeches and inspiring professionals of all kinds, sharing his method for connecting with people, whatever their differences.

The secret, Siegel says, is to know what makes others tick. For some, it’s financial security; for others, it’s respect, devotion to family, a creative calling, or a vision of a better world. He shows how to encourage people to share these hidden, all-important motivations, and how to partner with them in the most powerful way there is: by finding the overlap between their goals and yours, so that together you can realize the dreams that make you tick.

The nine universal rules outlined in Know What Makes Them Tick include:

See Where You Want to Be, Not Where You Are

Find Your Ambassadors

Show What’s in It for Them

Readers will learn practical strategies for negotiating the challenges in every part of life, whether motivating colleagues to be more productive, finding a market for their product, uniting a divided family, or building a life of satisfaction in an unpredictable world. It’s an eye-opening guide to a unique and powerful approach that anyone can use.

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Editorial Reviews

Publishers Weekly - Library Journal
Siegel, CEO of a sports and music media platform company, shares nine principles for personal and professional advancement centered on figuring out what makes someone else "tick," what motivates them, and what they value, need, and want. To really succeed at negotiation, according to Siegal, it is necessary to determine how the other players define success. This principle lays the foundation for his subsequent maxims-appreciating coworkers and competitors, using your outsider advantage, and "gathering your inner circle." By peppering each tip with multiple stories from his long and varied career and challenging personal life, Siegel follows through on his eighth rule-remember who you are and how you got to where you are. He freely admits his mistakes and pulls no punches in this lucid and very readable guide to winning at home and at work.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Chris Gardner
“Siegel shows us how to successfully navigate situations that may arise at work, in the home, or in personal relationships. More, he shows how, if the cards are played right, everyone walks away a winner--an empowering feeling if ever there was one.”
Kirk Franklin
“Working with Max closely for over a decade, I have benefited personally from the treasures in this book--and I am a walking testimony to its real-life benefits.”
Ken Mok
“In a world of constant distraction and pointless conflicts, Know What Makes Them Tick shows you how to find the clarity to pursue the vision that matters most, and to share that vision with those who can help make it a reality.”
Bob Johnson
“Who is this book for? Anyone who wants to make a difference.”
Tony Gwynn
“Max Siegel was part of the inner circle that helped to shape our careers. . . For anyone who’s ever wished for a Siegel to represent him or her, it’s all right here in Know What Makes Them Tick.”
Chuck Wielgus
“When Max speaks, people listen … and when Max writes, people read and learn. If you want to grow both personally and professionally, then join the winners and leaders who find wisdom with Max Siegel.
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Product Details

  • ISBN-13: 9780061987779
  • Publisher: HarperCollins Publishers
  • Publication date: 2/16/2010
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 256
  • File size: 314 KB

Meet the Author

Max Siegel, CEO of Max Siegel Inc., a sports and media conglomerate, made history as the highest-ranking African-American executive in NASCAR when he became president of global operations at Dale Earnhardt, Inc. Before that, at Sony/BMG, he was on the executive team that managed the careers of Britney Spears, Justin Timberlake, and Usher, and was president of Zomba Gospel. The coauthor of About My Father's Business: Merging Ministry and Industry, he divides his time between Charlotte, North Carolina, and Indianapolis, Indiana.

G.F. Lichtenberg is the author of Playing Catch with My Mother, a memoir, and coauthor of books on business, new media, education, and self-help. A professor of creative writing at Columbia University, he lives in New York City.

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Table of Contents

Preface ix

Chapter 1 Know What Makes Them Tick 1

Chapter 2 See Where You Want to Be, Not Where You Are 27

Chapter 3 Appreciate Everyone 51

Chapter 4 Show What's in It for Them 79

Chapter 5 Use Your Outsider Advantage 103

Chapter 6 Gather Your Inner Circle 127

Chapter 7 Find Your Ambassadors 149

Chapter 8 Remember Who You Are and Where You Come From 179

Chapter 9 Change Their Minds and Uplift the Community 207

Acknowledgments 229

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Sort by: Showing all of 2 Customer Reviews
  • Posted February 19, 2010

    Know What Makes Them Tick

    Max Siegel has presented a compelling look at identifying what triggers and motivates people to do what they do. Reading about what Max has experienced and seeing how he's managed to take all of the "lemons" and make lemonade is a true testiment to his will to perservere and excel. I am a social worker and I recently let a young man on my caseload read a little of the book. This young man was in awe of what he read. He stated that if Mr. Siegel could be subjected to that kind of misfortune and still manage to build a successful life- he could too. I would recommend this book to anyone. Thanks, Mr. Siegel, for encouraging a young make to take his life back and turn it around. You are truly an inspiration.

    1 out of 1 people found this review helpful.

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  • Posted February 18, 2010

    Bravo! Truly Inspiring!

    This is not your average "self help" book. Max Siegel's life story is very compelling. I was completely engrossed in the Preface. I've been reading this book for the 2nd day and I have already applied his first rule to my daily life! I am a small business owner and the victim of abuse. Its inspiring to see someone who not just survived adversity but used it as "treasure chest". I love it!

    Everyone who has experienced a troubled situation should read this book! I applaud this author and I will recommend this book to all of my friends! Bravo Max Siegel your bravery has given me strength!

    1 out of 1 people found this review helpful.

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