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From the PublisherRobert W. Galvin
Chairman of the Executive Committee, Motorola Inc.
This book is about WINNING profitably; optimally creating and managing demand from various customers' focused needs.
Chairman, Ries & Ries, coauthor of Positioning
Kotler is marketing. Everybody who is anybody in marketing should read this book.
Chairman and CEO, McCann Relationship Marketing Worldwide
Must reading from the eye-opening picture of life in the year 2005 to the final look at adapting to the New Age of Electronic Marketing.
Bradley T. Gale author of Managing Customer Value
Strategy, tactics, and guidelines for improving marketing effectiveness and customer value spring to life in this must-use book.
David Aaker author of Building Strong Brands
Provocative insights and thoughtful prescriptions that will guide executives who face the challenges of powerful customers, global forces, and new technologies.
George S. Day author of Market Driven Strategy
A masterful job by the master thinker about marketing....The latest thinking on all the enduring issues of how to find, win, and keep customers.
Professor Leonard L. Berry author of Discovering the Soul of Service
An unrivaled opportunity to spend quality time with one of the leading marketing thinkers in the world.
Frederick E. Webster, Jr.
C. H. Jones 3rd Century Professor of Management, Amos Tuck School, Dartmouth College
Up-to-the-minute examples of best practice. A terrific overview of the rapidly changing field of marketing strategy and tactics.
Kevin J. Clancy, Ph.D.
Chairman & CEO, Copernicus: The Marketing Investment Strategy Group
An amazing guide to marketing excellence, with original and powerful advice. A must-read for anyone concerned with building, implementing, and monitoring extraordinary marketing programs, from one of the greatest minds in marketing today. I'm ordering copies for everyone in my firm.
Christopher Lovelock author of Product Plus and Services Marketing
A treasure trove of practical insights into modern marketing — like taking a master class from the world's leading marketing professor.