La economia de la gratitud. Traslada tus negocios a las redes sociales (The Thank You Economy)

Overview

La Economía de la Gratitud va más allá de cualquier plataforma revolucionaria. No es un concepto abstracto ni una estrategia loca de negocios; es real y todos los días estamos haciendo negocios de esta forma, aún sin darnos cuenta. Es la forma en la que nos comunicamos, la forma en la que vendemos y compramos, la manera en que los negocios y los consumidores interactúan, en línea y en la vida real. El Internet, donde nació la Economía de la Gratitud, le ha regresado se voz a los consumidores y el tremendo poder ...

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La economía de la gratitud: Traslada tus negocios a las redes sociales

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Overview

La Economía de la Gratitud va más allá de cualquier plataforma revolucionaria. No es un concepto abstracto ni una estrategia loca de negocios; es real y todos los días estamos haciendo negocios de esta forma, aún sin darnos cuenta. Es la forma en la que nos comunicamos, la forma en la que vendemos y compramos, la manera en que los negocios y los consumidores interactúan, en línea y en la vida real. El Internet, donde nació la Economía de la Gratitud, le ha regresado se voz a los consumidores y el tremendo poder que tienen sus palabras y opiniones en las redes sociales significa que las compañías y las marcas deben competir en un nivel muy diferente al que normalmente lo hacían.

Los días de gastar millones de dólares y bombardear con mercadotecnia aburrida para ganar clientes, quedaron en el pasado. Ahora, los consumidores demandan autenticidad, originalidad, creatividad, honestidad y buenas intenciones; las compañías tienen que recurrir a un nivel de atención al cliente que no se ha visto desde las épocas de nuestros abuelos, cuando los dueños de los negocios conocían a sus clientes y les daban atención individual.

En este libro, el renombrado empresario, Gary Vaynerchuk, revela cómo las empresas, pequeñas y grandes, pueden alcanzar ese tipo de atención personal con todos sus consumidores y clientes sin importar si son cientos o miles, a través de los medios sociales que representan el boca a boca. La economía de la gratitud ofrece evidencias claras y contundentes de que estamos en una nueva era de hacer negocios; una en la que las compañías que verán mayores ganancias no serán aquellas que gasten miles de dólares en campañas de publicidad pero aquellas que cuiden a sus clientes más que a nadie.

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Product Details

  • ISBN-13: 9786071116819
  • Publisher: Santillana USA Publishing Company
  • Publication date: 5/30/2012
  • Language: Spanish
  • Edition description: Spanish-language Edition
  • Pages: 240
  • Product dimensions: 5.90 (w) x 9.40 (h) x 0.70 (d)

Meet the Author

Gary Vaynerchuk
Gary Vaynerchuk
GARY VAYNERCHUK is the Director of Operations at the Wine Library, located in Springfield, NJ. He has appeared on Late Night with Conan O'Brien and Ellen and has been featured in GQ, Men’s Health, and the New York Times. He was also the youngest retailer ever to receive Market Watch magazine’s prestigious Leader award in 2003, at age 28. He lives in New York City.
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