La Integracion de Las Mpymes de La Industria de La Masa y La Tortilla

Overview

Hoy en día las MPYMES en México y en el mundo son una verdadera maquinaria para sostener la economía de un país, sin embargo por diferentes circunstancias políticas, culturales, sociales y cambios globales, estas se han visto amenazadas en desaparecer. Este libro trata de ilustrar un mecanismo, en este caso el modelo de una Empresa Integradora, pero pudiese ser la antesala de un nuevo modelo, para su supervivencia, permanencia vigente en el mercado y su crecimiento para volverse competitiva ante las grandes ...
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More About This Book

Overview

Hoy en día las MPYMES en México y en el mundo son una verdadera maquinaria para sostener la economía de un país, sin embargo por diferentes circunstancias políticas, culturales, sociales y cambios globales, estas se han visto amenazadas en desaparecer. Este libro trata de ilustrar un mecanismo, en este caso el modelo de una Empresa Integradora, pero pudiese ser la antesala de un nuevo modelo, para su supervivencia, permanencia vigente en el mercado y su crecimiento para volverse competitiva ante las grandes empresas internacionales. Entre otras cosas, el mecanismo hace un análisis cultural del mexicano, del mercado nacional e internacional, y aprovecha varios elementos que las pondrían llevar a ser líderes mundiales en su rubro.
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Product Details

  • ISBN-13: 9783659082221
  • Publisher: AV Akademikerverlag GmbH & Co. KG.
  • Publication date: 10/18/2013
  • Language: Spanish
  • Pages: 160
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.37 (d)

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